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Why companies like Disney are willing to give out temporary bonuses

Holly Clancy, February 11, 2018

You’ve probably seen announcements from Walt Disney and other companies about bonuses recently. Walt Disney recently announced a $1,000 bonus to each of its 125,000 employees. To the average person, this seems like a significant amount. How is Walt Disney able to do this and, more importantly, why? 

In 2017, Walt Disney generated $13.79 billion in pretax income on $54.98 billion in sales. On this income the company paid 34.2 percent in domestic taxes or roughly $4.7 billion. This left Walt Disney with a profit of roughly $9 billion. After paying all of their employees and all of their operating costs and all of their taxes, Walt Disney is returning a profit of $9 billion. 

The Trump corporate tax plan drops Walt Disney’s corporate tax rate to 20 percent. Under his plan, Walt Disney only pays $2.76 billion in taxes, saving $1.94 billion. A year. Walt Disney gets to keep an additional $1.94 billion/year (assuming years similar to 2017) in profit forever. Over 10 years, for example, this is a benefit of $19.4 billion. 

Now let’s look at what their temporary bonus cost them. Disney announced $1,000 bonuses for 125,000 employees. This is a cost of $125 million or 6.4 percent of what they received in one year of tax savings. Over 10 years, it’s 0.6 percent of the nearly 2 billion/year tax break they received. 

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