Wednesday, February 21News That Matters

Business

How to Target Multiple Keywords on One Page

How to Target Multiple Keywords on One Page

Business
When it comes to most things in SEO, it’s important to choose quality over quantity. Instead of buying 100 lame links, earn 5 legitimate ones. Don’t build 10 boilerplate pages with duplicate copy. Instead, put some blood sweat and tears into 2 high-value and well-targeted pages. Similarly, when you’re doing your keyword research, it’s important to be surgical. The “shotgun” […] You're reading How to Target Multiple Keywords on One Page which was originally published on SEO Services by RankPay™ → If you don't rank, you don't pay.
Using Your Personality and Authentic Self to Build a Platform

Using Your Personality and Authentic Self to Build a Platform

Business
Using Your Personality and Authentic Self to Build a Platform written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chris Ducker Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Ducker. He is a serial entrepreneur and keynote speaker who has been on this show before when we talked about his bestselling book Virtual Freedom. He is also the host of the Youpreneur podcast and creator of the Youpreneur community and movement. He and I discuss his new book Rise of the Youpreneur. A proud Brit, Ducker is known for hosting energetic live events and has founded several businesses, which combined house over 450 full-time employees. He has been featured in Entrepreneur countless times, as well as in Forbes, Inc.com, Bus
Transcript of Using Your Personality and Authentic Self to Build a Platform

Transcript of Using Your Personality and Authentic Self to Build a Platform

Business
Transcript of Using Your Personality and Authentic Self to Build a Platform written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: Hello, and welcome to another episode of the Duck Tape Marketing Podcast. This is John Jantsch, and my guest today is Chris Ducker. He is a serial entrepreneur. He’s been on the show before when we talked about his previous book, Virtual Freedom. He is also the host of the Youpreneur Summit Podcast. He is, as he likes to tell people, a proud Brit, and the creator of the Youpreneur community and movement, and author of a book we’re going to talk about today, Rise of the Youpreneur. Chris, thank you for joining us. Chris Ducker: I just like to challenge people on the subtitle, John. That’s what it is. T...
Is Recruiting Your Fear or Your Friend?

Is Recruiting Your Fear or Your Friend?

Business
When you ask an expert, what the top three considerations are, when purchasing real-estate, you always hear, “location, location, location”. In the same way, when asked “how can I increase my store’s sales volume?” the simple answer is “people, people, people”! And not just any people, but the right people. How do you get the right people? You can put an ad out or use a recruiting website. But realize, that you will sort through a lot of calls, emails, and resumes from many people who aren’t qualified. You get a lot of “not the right people”. What about a head hunter? That can cost you up to 30% of a year’s salary. It can be tough to find a good company that can find a sales person for a local independent jewelry store. Then you go through it all over again the next time you need
The Greater Common Good is the New Bottom Line

The Greater Common Good is the New Bottom Line

Business
Businesses have one job: making money. Making a profit is the thing they’re required by law to do. At the end of the day, if a process or product doesn’t benefit the financial bottom line, it needs to change. Until now. We’ve entered the consciousness economy, according to Jessica Joines, founder of a company by the same name. We’re more inclined to support local businesses, buy quality goods made with products that are good for us and the environment, or pay for a product where something is donated in return for our purchase. The products we use and wear have long been signifiers of how we project ourselves to those around us, and now we want to show we care about our community by how we spend our money. Not only are our Warby Parker glasses stylish, but they also signify we’re trying to
How to Remove Writers Block and Come Up with Awesome Content Ideas

How to Remove Writers Block and Come Up with Awesome Content Ideas

Business
How to Remove Writers Block and Come Up with Awesome Content Ideas written by John Jantsch read more at Duct Tape Marketing Seth Godin is often quoted as saying Content Marketing is the only marketing left. The real truth is this. Useful marketing is the only marketing people will tolerate and content marketing can be very, very useful. However, even when you have the time to produce the content, that doesn’t always mean your mind is right there with you. Anybody who produces content has fallen into a writer’s rut or mental block with the direction they want to take (ironically, I had that issue with this post). So, how do you overcome this? Below I’ve listed some advice on overcoming writer’s block as well as how to develop additional content ideas once you’v...
4 follow-up emails retailers should be sending

4 follow-up emails retailers should be sending

Business
As a retailer, your job isn’t done when the sale is complete. While it’s only natural to want to focus on attracting new customers, long-term success depends on customer retention. To attract repeat business, you have to view each new purchase as the beginning of your ongoing relationship with that customer. And because email is such a great relationship-building tool — providing you with a direct line to your audience — you should be using it to follow up with customers after a sale. If you want to create a strong rapport with your customers and keep them coming back to your business time and time again, here are four post-purchase emails you should be sending. 1. Thank you It may seem like a small gesture, but a simple “thank you” can have a significan...
How Your Slow Site Stifles Sales

How Your Slow Site Stifles Sales

Business
If you have ever been on the internet, you’ve probably been stuck on the closest earthly thing to purgatory: the loading page. Often the source of frustration and the recipient of abuse, the loading page is actually quite a helpful indicator of the extent to which your website is functioning to optimal standards. Don’t let your visitors get stuck at this modern traffic light, waiting for the green. Why is site speed important? Aside from the obvious point that staring at a blank screen is like screwing rusty nails into your eyeballs, there are a multitude of different reasons you should be paying attention to the speed of your site. Affecting web traffic We both know you’ve closed or navigated away from a page that just took way too long to respond. Or maybe you’ve spent more time t
6 Steps to Avoid Customer Feedback Failure

6 Steps to Avoid Customer Feedback Failure

Business
[Interesting] Instead of wasting yet more time writing online surveys that fail, why not spend some of it trying these tips? I’ll show you what you can do to make your online surveys more successful and push your response rate higher. In that way, you’ll be able to find out far more about your customers. Even […] The post 6 Steps to Avoid Customer Feedback Failure appeared first on DIYMarketers.