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Quirky: What the Rest of Us Can Learn From Really Smart People (Book Review)

Quirky: What the Rest of Us Can Learn From Really Smart People (Book Review)

Business
[Interesting] Innovative Genius: The Underlying Theme of Quirky Albert Einstein Steve Jobs Marie Curie Thomas Edison These people amaze us with their ability to come up with world-changing products and ideas throughout their lives. As business owners, we might even envy the ability of these individuals to create. In trying to understand how thee creative geniuses […] The post Quirky: What the Rest of Us Can Learn From Really Smart People (Book Review) appeared first on DIYMarketers.
5 tips to improve nonprofit emails

5 tips to improve nonprofit emails

Business
It used to be that nonprofits relied on fundraising galas and direct-mail to solicit donations. But now, many nonprofits are using email marketing as a fundraising tool. Email marketing accounted for 26 percent of all online donations in 2016, according to M+R Benchmarks, which tracks online fundraising and advocacy for nonprofits. To maximize your marketing efforts, here are five tips to improve your emails: 1. Send a variety of emails Nonprofits need donations and volunteers, but that doesn’t mean every email you send has to ask for support. You should send a variety of emails. From newsletters to gratitude emails, you want to engage with your audience: Welcome email: When a new contact signs up for your email list, greet him or her with a welcome email. Gratitude email: ...
How to Create Effective Content Without Adding More to Your To-Do List

How to Create Effective Content Without Adding More to Your To-Do List

Business
How to Create Effective Content Without Adding More to Your To-Do List written by John Jantsch read more at Duct Tape Marketing Content influences not only all aspects of our marketing but of our entire business as well. Content is not something you can take lightly. It needs to be front and center of your strategy and it needs to be done well. The only issue is, it’s time-consuming. For small business owners, finding the time to create high-quality content on a regular basis can seem impossible. With the ever-growing to-do list that so many business owners face, how can the content giant get taken care of without adding more to their plates? The answer? Outsourcing. Outsourcing your content creation efforts is far more common than you probably think, and in my opinion, it’s a ...
Growth Hacking as a Marketing Tool

Growth Hacking as a Marketing Tool

Business
Put on that ski mask and get behind a proxy because today we are talking about hackers (No, not the 90’s flick that touched the hearts of compuanarchists and cyberpunks everywhere). Growth hacking is becoming a more integral part of business. Are you keeping with the times? Why do you need growth hacking? Sometimes having a great product or service is not enough to grow a company. You’re a smaller business, swarmed in the stampede of like-organizations. What makes you stand out from the herd? We take all the help we can get to achieve growth, and that’s where the growth hacker comes into practice. What is growth hacking? Imagine a funnel. You pour something in, and the funnel brings it closer and closer together until it is all deposited in an exact desired location. Now...
6 Proven ways to get your business noticed

6 Proven ways to get your business noticed

Business
Small business owners often tell me that they struggle to get noticed by potential clients or customers. So, here are some ideas that can help you attract the attention you need and get people talking about your business, too. People love to talk: What could you do, to give them a story that’s worth sharing? People want to succeed: What could you do, to help them achieve their goals or dreams? People need to feel valued: What could you do, to show them your appreciation? People love to save time: What could you do, to help them get more done in less time? People want to avoid stress: What could you do, to make them feel more comfortable, secure or relaxed? People love to learn: What could you do, to educate them in a meaningful way? Think about each of the ideas above. Then, consi
Dead Digital Marketing Trends That Need the XFL Treatment

Dead Digital Marketing Trends That Need the XFL Treatment

Business
I’m a fan of football. I’m also a fan of ridiculous, over-the-top antics. So, you can imagine my delight when it was announced late in January that the often-polarizing World Wrestling Entertainment (WWE) owner, chairman, and CEO Vince McMahon was once again tossing his hat into the ring of professional football – announcing an attempted comeback for the XFL! Some of you may remember McMahon’s first attempt to establish an alternate professional football league in 2001. With aims to combine the best of the NFL with the WWE, the XFL imagined a league with more action, harder hits, fewer penalties, exciting innovations, scantily-clad cheerleaders, big personalities (with player names like “Deathblow” and “He Hate Me” printed on the back of jer...