Hiring an Employment Lawyer – Securing Your Rights at Work

Employment attorneys are legal representatives that deal with labor disputes, such as overtime pay, harassment cases, work discontinuation, as well as others. By representing the workforce in a court of law, they are charged with safeguarding the legal rights of people as workers. If you have experienced troubles at your job, hiring an employment lawyer can assist you get lead to court – Cyber Playce.

By attempting to function out problems face to face out of court, you can conserve on your own a lot of cash and also prospective anxiety. If you still have issues even after chatting to your manager, after that the next action might be to obtain an employment lawyer. You have extremely details rights as an employee, and if they come to be endangered, you are accredited to go to court with your problem.

The process of choosing an excellent employment lawyer is extremely vital. Selecting an employment lawyer doesn’t require to be a problem; there are little points you can do to aid in the process. Make sure to examine for regional employment lawyers and also ask if they give a free consultation.

Litigating can be frightening, but there are things you can do to prepare yourself as well as your debate against your employers. Go online and research study your legal rights as an employee, as well as the legal rights of a company. See to it you thoroughly recognize your scenario as well as what certain legislations relate to your case. Having even more understanding of your situation will aid you appear much more prepared and also more convincing in court. Have confidence in the employment lawyer you hired and also interact to combat in the direction of the end results you desire.

Being objective and also working with the realities will make you as well as your situation much more persuading. A tranquility, positive behavior, a trustworthy employment lawyer, and great proof will certainly assist you gain the upper hand in court.

The Quest For Affordable Small Company Health Insurance

Research studies have actually constantly shown that small businesses are much less most likely to supply health insurance to their employees than bigger firms. The smaller sized the business, the less most likely it is to offer health insurance benefits. As lately as 2003, concerning 50% of the uninsured in the USA were either self-employed or worked for firms with less than 26 staff members – Small business health insurance.

Health insurance for small companies is usually extra pricey than for larger business (on a per employee basis) because it is more challenging for insurance companies to properly forecast the average expense of clinical care for a small group. That is, risk is better for insurance companies for small businesses because small organisations have fewer staff members to spread the risk of health claims.

So what can a small business do if it wishes to offer medical insurance to its workers? Often they have no choice but to pay the costs. More often than not they will certainly split the cost of costs with their employees, normally 50/50. Unfortunately, these local business health insurance plans are not just rather costly, however likewise include significant deductibles and co-payments for the employees.

Small businesses can often minimize their health insurance costs by either joining or forming a purchasing participating to negotiate much better rates and benefits from companies supplying small company health insurance. Relying on the kind of business, professional companies can likewise supply better health insurance rates to local business.

In their look for cost effective health insurance, local business must obtain several quotes prior to deciding on any one small group plan. Among the best places to start the procedure is online. By using the Internet, within a very brief amount of time, small business owners can access loads of quotes from several insurance companies, making contrast of numerous strategies much easier.

Certainly, as a local business proprietor, if you are not comfy purchasing your small business health insurance on the web, try to find a health insurance broker. Preferably, meeting more than one broker, and ask your peers for referrals.

With some effort, nonetheless, small business proprietors can find economical small business health insurance. Joining purchasing cooperatives or specialist companies, making use of the Net (possibly the most hassle-free), or calling a health insurance broker can be efficient means to start the difficult procedure of safeguarding cost effective small business health insurance.

5 tips to make your e-commerce business a successful one

While the e-commerce economy is prepared for significant growth in the coming months and years, you can only expect to see the results if approached in the right way. That means focusing on the following critical tips for the success of electronic commerce.

Do not rush the launch

One of the biggest mistakes of unsuccessful ecommerce entrepreneurs is to force or rush with the launch of a website. You only have one opportunity to launch your website and you cannot ruin this opportunity.

Focus on the user

It is no secret that the biggest defecation of e-commerce businesses is the inability to let their customers touch, feel, smell and see the products before making a decision. While there is currently no solution to solve this problem, it can compensate for this deficiency in other areas of the business. Some of the best tips include offering the right prices, giving free shipping and making the payment process easy with simplified shopping carts.

Try absolutely everything

Before, during and after starting any online trading business, you must invest in tests and analysis. Think like the customer and find out what is working, what is not, and why behind those answers.

Work closely with social networks

Any e-commerce entrepreneur who says he outsources social networks or delegates it to other team members is crazy. Social media is the heartbeat of your business shopyspy, as it offers you an interrupted look at the lives of your customers. While it is perfectly good to have a social media manager, it is pertinent that you also be involved in it.

Keep evolving

Never stop evolving. Technology, trends and customer tastes will change, so you must change if you want to succeed in such a variable market.

What is Feng Shui Anyway?

Marketing executives at Bloomingdales in New York consult regularly with a Feng Shui (Rhymes with young and pronounced foung – schway ) expert. They know what people in China and Hong Kong have known for a long time – that good Feng Shui produces good business along with success, wealth, good health, loving relationships, and harmonious environments.

Literally translated Feng Shui means “wind and water” and is the ancient art and science of placement. Feng Shui is used to analyze built and natural environments and to determine the Chi or life energy in a place.

Understanding Chi or universal energy is the key to understanding Feng Shui. Chi is the unifying principle of energy and the underlying force that links man to all things in this world and to all realms of existence. This is not a world of inanimate forms but a living vibrant energy that pulsates at different speeds creating this universe. It is the air we breathe, the spirit that inhabits the body, the force of a river, the cry of a baby, the frightened vibration when we’re scared, a different vibration when we love. To create a space that is conducive to the accumulation and flow of good Chi is the ultimate goal of Feng Shui.

When we know all things are connected, we know home Chi or business Chi can affect our personal Chi. We may think our business life is separate from our personal life but to the universe wofs birth weight, energy does not distinguish between one thing and another – it simply flows and readily adapts to the situation at hand. A home environment that is peaceful and harmonious will be filled with good Chi and that vibration will be transferred to all other areas of a person’s life.

Simple solutions such as moving a bed catty-corner to the door so as not to be startled, or placing a plant in front of a pointed furniture corner (piercing arrow) to diffuse the harsh energy are some of Feng Shui’s cures. Sometimes, simply the sound of wind Chimes, strategically placed, can totally alter a room’s vibration. When we open to the way things feel, we can immediately tell the difference.

When I had a gallery many years ago in Ybor City, Florida, I knew I wanted the space Feng Shui’d. As a gallery-warming gift, a family member sent a Feng Shui consultant to the gallery. After evaluating the space for energy flow or good Chi, she suggested several cures to get the energy moving in the right direction.

In traditional Feng Shui, if a building was found to be facing in the wrong direction or a doorway was located in an inauspicious spot, the Feng Shui Master would instruct the homeowner to tear the house down and start all over again. He listened to the Master and did this or he would never get rid of his bad luck.

The Black Hat School of Feng Shui is responsible for a less drastic approach that has evolved over many, many years. In 1980, Professor Lin Yun of Berkeley, California introduced Black Hat Feng Shui to the West. An evolving system of Tibetan, Eastern Indian, and Chinese spiritual methods along with folk, cultural, and Shaman practices and remedies, Black Hat Feng Shui became practical as well as spiritual.

At the core of this system is “cures” or methods to fix the offending bad Chi – rather than tear the house down there were now other available options. These fixes or “cures” are Feng Shui in action, the heart of Feng Shui. A Feng Shui Master uses these cures to transform the energy from bad Chi to good Chi. Using LIGHT ( mirrors, crystals ), SOUND ( wind chimes, bells ), LIFEFORCE ( plants, fish tanks ), MOVING OBJECTS ( mobile, windmill, water fountain ), HEAVY OBJECTS ( statue, stones ), ELECTRICALLY POWERED OBJECTS ( TV, stereo ), COLOR, FRAGRANCE,TOUCH,BAMBOO FLUTES, and OTHER ( beaded curtain), the Feng Shui Master changes the flow of Chi. He knows these cures are not just about using a mirror or a chime but a conscious choice to change the energy.

Since each cure is designed for a specific purpose, the energy requirements for each space differ. For example, a bedroom would not have the same energy needs as a gallery and one art gallery would be different than another.

My art gallery was narrow rather than wide, the door was off to the side rather than directly in front, there were oblong jewelry counters, square pedestals, and large heavy pieces of sculpture. The front part of the gallery went up three floors in the front when you first walked in and half way back, the ceiling dropped to ten feet. There needed to be space for an office but to close it in would have cut the space in half.

Without giving away any Feng Shui cures ( keeping the secret is part of the ritual ), the task at hand was to create a space that was warm, inviting, and encouraged people to move throughout the entire space unobstructed. An ideal movement is to meander effortlessly in a gently curving fashion – remember straight lines are rarely found in the natural world. When energy moves in this healthy way, people feel relaxed and invest time in exploring a new environment. This seems like a simple enough concept yet how many times have we walked into a space only to turn around and leave a second later? It simply doesn’t feel good! I have learned (over many years!) that business is not just about stuff for sale but the way a person feels when they walk into your space. I heard over and over again, “It really feels good in this gallery” from people who have never heard of Feng Shui.

And that, once again, is because Chi is in us all and without intellectually knowing anything about Feng Shui we can feel when a place is inviting, warm, and harmonious. It is a place we like to go: it makes us feel good about ourselves.

Whether for home or business, Feng Shui creates good Chi that is appropriate to that environment. People who love and work in such an environment feel more energetic, creative, loving and balanced; as a result, they increase their potential for social and financial success as well as personal harmony.

Quirky: What the Rest of Us Can Learn From Really Smart People (Book Review)


Innovative Genius: The Underlying Theme of Quirky Albert Einstein Steve Jobs Marie Curie Thomas Edison These people amaze us with their ability to come up with world-changing products and ideas throughout their lives. As business owners, we might even envy the ability of these individuals to create. In trying to understand how thee creative geniuses […]

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5 tips to improve nonprofit emails

It used to be that nonprofits relied on fundraising galas and direct-mail to solicit donations. But now, many nonprofits are using email marketing as a fundraising tool.

Email marketing accounted for 26 percent of all online donations in 2016, according to M+R Benchmarks, which tracks online fundraising and advocacy for nonprofits.

To maximize your marketing efforts, here are five tips to improve your emails:

1. Send a variety of emails

Nonprofits need donations and volunteers, but that doesn’t mean every email you send has to ask for support. You should send a variety of emails. From newsletters to gratitude emails, you want to engage with your audience:

  • Welcome email: When a new contact signs up for your email list, greet him or her with a welcome email.
  • Gratitude email: When you receive donations, make sure to thank each supporter with a gratitude email.
  • Explainer video: Show your supporters what you’re working on by sending a link to a video that explains a new project or your mission. 
  • Newsletter: On a regular basis, keep your followers up to date with a newsletter. 
  • Stewardship email: At the end of a campaign, tell donors how it went. For example, in Red Cross email below, the organization lets donors know how their support was used in 2017. 

Red Cross email example

2. Vary your calls to action

Inevitably, you will send emails that ask for donations or support of some kind. Many nonprofits use “Donate Now” as the go-to call to action, but there are other phrases you can use that sound less like a plea for money. The next time you create a donation-based email, consider using a call to action from this list:

  • Join Us Now
  • Take Action
  • Get Involved Today
  • Join the Fight
  • Help Now
  • Support Your Animal Humane Society (change to your nonprofit’s name)
  • Give the Gift of Food (alter to fit the service you provide)
  • Send a Military Care Package Now (alter to fit a specific package you provide)

Sonoma Humane society email with "Help Now" Call to action

3. Add an attention-grabbing image

As a nonprofit, one of the best ways to encourage your audience to get involved is to show them how they can help. Supporters are more likely to help your cause if they can relate to it on a human level. Try to include an image that shows the need that your nonprofit meets or showcases what your organization has accomplished.

SF Marin Food Bank with attention grabbing image of woman standing in front of food shelves

4. Select one or two readable fonts

When you create an email, you have a multitude of fonts to select from. To ensure your audience can read your email, select clear fonts. Stay away from typefaces that use symbols or hard-to-read scripted letters. You’ll also want to limit the number of fonts you use in each email to only one or two.

Here’s a quick list of go-to fonts that are easy to read across devices:

  • Tahoma
  • Times New Roman
  • Trebuchet MS
  • Arial
  • Rockwell
  • Gil Sans
  • Cambria
  • Helvetica

5. Pick a color scheme

Think of an email as an outfit. When you get dressed in the morning, you select colors that match or complement each other. The same is true for your email color scheme. Pick two (maybe three) colors to use throughout the email.

The ASPCA sticks with orange and gray, which helps their cute and fluffy imagery stand out and makes that all-important DONATE button pop.

ASPCA Email with orange and white color scheme

With these tactics, your nonprofit organization will be sending even better emails in no time. Looking for even more nonprofit help? You’ll find it in this guide.

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© 2018, Sonia Mansfield. All rights reserved.

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How to Create Effective Content Without Adding More to Your To-Do List

How to Create Effective Content Without Adding More to Your To-Do List written by John Jantsch read more at Duct Tape Marketing

Content influences not only all aspects of our marketing but of our entire business as well.

Content is not something you can take lightly. It needs to be front and center of your strategy and it needs to be done well. The only issue is, it’s time-consuming.

For small business owners, finding the time to create high-quality content on a regular basis can seem impossible. With the ever-growing to-do list that so many business owners face, how can the content giant get taken care of without adding more to their plates?

The answer? Outsourcing.

Outsourcing your content creation efforts is far more common than you probably think, and in my opinion, it’s a necessary tactic if you want to do content marketing well. In today’s virtual world, the sky’s the limit for the talent that you can use to create the content for you.

Not only will it benefit your business, but it will likely save you money by giving you the time back needed to focus on other lucrative areas of your business.

Below are a few tips for outsourcing that will get you on your way to being a successful content creation machine.

1. Own your process and strategy

So here’s the thing. You can, and should, absolutely outsource the creation of your content, but you must still own your process and strategy (it is your business after all).

The only way to outsource effectively is to put systems in place that ensure successful collaboration between you and your outsourced team.

I’d recommend using a project management tool to manage deadlines and provide feedback efficiently. Things can get lost in email and has the potential to get messy. I use Asana, but there are a lot of tools out there that can help you get the job done.

Getting a routine going between you and your outsourced partners can also be extremely beneficial. For example, have blog posts due to you for review every Thursday and podcast show notes due every Wednesday. That way, you know what to expect and when to expect it, and the person creating the content will also know what they need to be doing and when without a lot of back and forth communication.

Develop an editorial calendar that lays out a strategy that your outsourced team can refer to. Planning ahead makes month-to-month operations easier for you, and lets your content creators know what’s to come.

2. Be picky

Anybody can really claim to be a writer, but claiming to be a writer and actually being one are two different things. When searching for somebody to outsource this work to, seek out references and testimonials, and ask them to write a blog post for a title you give them to see how they approach your topics and writing style.

There are numerous sites out there that you can use to find writers, including:

In the beginning, take the time to review the work for specifics, style, tone, and voice. Edit each post to make sure it still represents the brand well, and feel free to tweak a bit to add a personal touch. Provide your content creators with feedback from the beginning, otherwise, they’ll never be able to learn what you’re truly looking for. If they don’t apply the feedback to future posts, you should consider this a red flag.

If you find they are consistently living up to your expectations, bring them on board. The review process will take less time the more they get used to writing for you. In fact, you’ll hopefully get to the point where you don’t have to review their work at all.

It’s important that you do what you can to prevent bottlenecks. There may be times that your content isn’t 100% perfect but, don’t let an endless editing phase prevent you from getting your content out into the world.

Your audience cares more about receiving helpful information than they do about whether or not your author’s tone perfectly aligns with the brand.

3. Remove the guesswork

You must be clear about the instructions you give your writers in terms of tone, style, and formatting. Create a document that outlines these areas for each of your writing needs as well as any background information that is necessary for them to get the job done.

It can be easy to blame remote writers for creating less-than-ideal content, but if you haven’t taken the time to provide the information they need to get the job done, then the blame is on you.

4. Focus on results

When it comes to your content efforts, you must always be paying attention to the results you’re seeing. Even if the content appears to check all the boxes on your list, it doesn’t mean it will perform well once it’s published.

Keep an eye on the metrics to see what resonates with your audience and what does not.

Keep in mind that one piece of content shouldn’t dictate strategy moving forward. You need to look for trends to help you decide what to stick with and what to revise moving forward.

5. Take care of your team

Your outsourced team may be remote, but they’re still a part of your team now and should be treated as such. Don’t forget to give positive feedback when it’s deserved. People want to work for those that appreciate them. The more valued and appreciated they feel, the better the work they produce will be.

By outsourcing content, you are able to focus on areas business of your business that require your attention. If you feel inclined, you can still create one thorough piece of content on your own each week to help keep you on your toes and current with marketing trends, but that’s entirely up to you.

Outsourcing can be extremely valuable for your business, provided you do it the right way and pay special attention to the process.

Remember, although another person is doing the work, it’s your or your brand and reputation that stand behind it, so don’t take the process and development lightly.

Growth Hacking as a Marketing Tool

Put on that ski mask and get behind a proxy because today we are talking about hackers (No, not the 90’s flick that touched the hearts of compuanarchists and cyberpunks everywhere).

Growth hacking is becoming a more integral part of business. Are you keeping with the times?

Why do you need growth hacking?

Sometimes having a great product or service is not enough to grow a company. You’re a smaller business, swarmed in the stampede of like-organizations. What makes you stand out from the herd? We take all the help we can get to achieve growth, and that’s where the growth hacker comes into practice.

What is growth hacking?

Imagine a funnel. You pour something in, and the funnel brings it closer and closer together until it is all deposited in an exact desired location. Now imagine the funnel is the internet and the mystery liquid is the mass of potential consumers browsing the web. This is the base concept, and there are a few ways to direct the flow:

Using your product to sell itself through promotions or the usage of the product. Think about offering a trial or promotional period. What about a giveaway? Do you have any incentives for upgrading a user account?

Using movement channels to get the attention and business of web users. This includes using other products as channels for information distribution. To do this requires understanding what products are in your realm, how they function, and how they could function if adapted. Having said this, it is also worth mentioning that some channels may not be thrilled about being hijacked, which may limit the life-span of your new-found growth hacking style.

Using analytics tools to assess the degree of success in a growth hacking venture. This allows you to focus your technique and repeat your success or avoid failure in the future.

Setting a realistic goal for your growth (i.e., 20% more product sold in next period) will help you solidify and achieve your desires. Writing your goals down is generally a great life practice too!

Push V. Pull

Pull tactics draw customers in so that they find you. If search engines are the modern highways, SEO is the equivalent of billboard advertising. Doing pretty much any collaborative venture (Blogs, Podcasts, Facebook Live) with a similar agency helps build reputability and increases your exposure. Podcasting, blogging, releasing eGuides and whitepapers, creating infographics, hosting webinars and conferences, and using social media are all easy pull mechanisms. Think about hosting contests, creating or adapting an existing app, or using deal sites like Honey and Groupon as tools.

Push methods are more aggressive and typically involve advertising – usually preceding a video or article that the user wishes to view. Someone wants to do a search? Force them to see your ad. Someone wants to watch a video? Force them to see your ad. Someone has to sneeze? Force them to see your ad. Okay, that last one is a little much, but you get the idea.

There are innumerable ways to achieve growth, but it’s up to you to find the one that works for your product. Keep in mind that understanding the service which you’re using better helps you exploit it.

If you’re having trouble being creative, here are a few examples of growth hacking that have worked for others.

What kind of person does this?

The main objective of someone who is using growth hacking as a strategy is growth.

But wait, isn’t that the purpose of marketing?

Well, yes. And no. Marketing is the process of selling a product or brand and ensuring customer satisfaction. This oftentimes involves growth, but it’s more of a side-product and not the singular focus. Growth hacking is the process of creating growth without reference to the classical marketing playbook. Marketeers are more prone to becoming growth hackers, but not all growth hackers are marketeers.

Growth hacking likely involves coding or other API experience; this does not mean that you need to be a tech monkey, but it might be helpful to have one on your team to actualize your vision.

If at first you don’t succeed, redefine success.

I know this seems like a bit much, but if there is one takeaway from this lesson it’s this:
Growth hacking isn’t going to look or act the same for everyone. It is up to you to find what works.

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