Tag Archives: Audience

Why You Should Care Who Your Instagram Audience Is

25601440Why You Should Care Who Your Instagram Audience Is

As marketers, we get excited about creative projects that let us play around and have fun in the space—but there are times where this creativity misses the mark because we don’t have all the facts. We don’t understand our audience well enough.

2018 Social Media Marketing Planning Guide

Until you have the data that helps you identify who your audience is and what they care about, your Instagram efforts will not be as effective as they could be. 

Your intuition about what resonates with your audience is a strength, but making decisions based on data will help you challenge assumptions and mark progress towards your larger goals.

If this hasn’t already convinced you to go after the data, here are three other reasons why you should care who your Instagram audience is:

1. It Will Help You Create a Uniform Content Strategy

Once you’ve determined who your audience is on Instagram, you have a foundation to expand and explore from with new content strategies, all the while working towards appropriate goals. 

Identifying the imagery or graphics that your audience persona engages with will capture their attention in an ever-more saturated space, and increase your brand performance. 

The Ban.do brand has a strong presence on Instagram. It’s playful and colorful. The brand recognition is high with their target audience.

Ban.do’s Instagram Profile

Consistency and uniformity targets Ban.do’s customers directly, and helps their key persona identify Ban.do content first in their feed, over possible competitors or distractions they follow.

When you identify your persona(s), you can ask internal questions like: 

  • Is your audience persona younger? Create content with animation and a more graphic feel.
  • Does your audience persona have a higher level of sophistication? Create content with a more professional feel and possibly focus only on photography.
With Simply Measured Listening, you can find out who your audience is, what the say about your brand or target topic, and where they live.

The more you know about your audience, the better you and your design team can build creative and reach them. 

2. It Opens More Potential for Partnerships

Spoiler alert! With the tactics shared in our How to Reach Your Target Audience on Instagram webinar, you’ll be able to uncover possible partnerships with other brands.

These partnerships not only help increase reach and brand awareness, but can also help get you to your audience and engagement goals on Instagram.

With Simply Measured Social Analytics, you can easily set and track progress towards goals.

Recently, Pressed Juicery and Pop and Suki leveraged their overlapping audiences for an Instagram giveaway—one that could be the first introduction for either brand to the other brand’s audience. 

3. It Helps You Target Ads Effectively

Once you understand who your target audience and lookalike audiences are, use Instagram Ads to double down on your potential customers.

Your ads will also help you modify your audiences as you learn which lookalikes are engaging with your brand more than others. When you identify your audience persona, you can also go beyond advertising and craft messages or campaigns that relate to personal interests and demographics.

Want to learn more about identifying your Instagram persona(s)? Join Lucy Hitz and me on Valentine’s Day this Wednesday, February 14th, for our webinar covering tactics for reaching your target audience on Instagram!

The post Why You Should Care Who Your Instagram Audience Is appeared first on Simply Measured.

Ice Dancing Siblings Alex and Maia Shibutani Earn Audience Raves at Their 2018 Olympic Debut

To audible audience joy, siblings Alex and Maia Shibutani skated to second place in the short dance at the first half of the 2018 Winter Olympics‘ figure skating team event on Sunday morning. But they left the rink a little disappointed with their scores, they told reporters.

Speaking to PEOPLE minutes after leaving the ice, Alex, 26, reflected on the craziness of competing on an Olympic staged, watched by the world.

“We just saw Hoda and Al from the Today show sitting in the crowd and we’re like, ‘Oh this is cool, like they’re not at every competition we do,’ ” he says. “We saw Michelle Kwan sitting in the stands with her mom.”

“We see faces in the crowd that we recognize and that’s special,” Alex tells PEOPLE. “I think a lot of athletes, well I can’t speak for everyone, but some people are really in the zone and we know how to be in the zone while also embracing  the moment and looking around us and having these memories that we’ll have for the rest of our lives. … It’s just a special feeling and to be out there the two of us, that’s always special wherever we are.”

Keep Following PEOPLE’s Complete Coverage of the 2018 Winter Olympics

Alex and younger sister Maia, 23, dominated nearly all of their competitors at the short dance portion of the team event in Gangneung, South Korea, on Friday morning (which was aired live in primetime in the U.S., on NBC).

Performing seventh out of 10, their total score of 75.46 shot them more than 10 points ahead of second place at the time they skated, and the crowd had clearly been won over by the end. Then Italy, Canada, and the Olympic athletes from Russia, competing in the eighth, ninth and 10th slots, also made a strong showing — but the “Shib sibs” held on, ultimately coming in behind only Canadians Scott Moir and Tessa Virtue.

“Yeah, I thought we brought it,” Alex told reporters after skating.

Maia echoed that, saying:

“I mean the audience, you guys can hear it, they’re amazing. The energy is unlike any other event we’ve bene in. So I feel like Alex and I really just took the time to enjoy the moment and I’m really proud of the skating we showed today.”

It was good enough to keep Team USA in the top five, meaning they will likely qualify for the second half of the event when the men, women, pairs and ice dancers from the top five countries so far will all perform their free skate or dance.

Still, despite that success, Alex said they were “a little surprised by the score, to be honest.”

He explained: “We’ve been accustomed to receiving stronger scores with skates that maybe weren’t even as strong as today’s, so we’ll have to go back and see what the panel saw and how they determined our scores.”

“So that’s a little bit disappointing — but overall we’re just so psyched with our skate, and that’s what we came here to do and looking forward to the rest of the competition,” Alex said.

The figure skating team event continues Friday morning with ladies singles, including a short program from American teen Bradie Tennell, who has shot from relative obscurity to Olympian in a matter of months.