February may be a short month but that doesn’t mean #SproutChat will be lacking. As social media managers, it’s important to stay up-to-date with the latest marketing trends and have an understanding of how they can impact your efforts on social. We’re covering a wide array of topics, from brushing up on influencer marketing to gaining a strong understanding of social listening.
This month we’ll be joined by special guests who are experts in their respective fields, ready to share the most insightful information with you all.
Wednesday, February 7: The Importance of Case Studies
Case studies may not seem like content that a social media manager would be interested in, but when it comes to customer stories, social is one the best platforms to discover and share them. Sprout All Star Elite, Erika Heald, will join this week’s chat to speak to the importance of case studies and how to implement them in your social strategy.
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Wednesday, February 14: Email Marketing & Social Media
The relationship between email marketing and social media is one that shouldn’t be underestimated. Special guest, Marketo, will join us at #SproutChat to share insights and best practices about how email marketing and social media teams can work together to find new customers, collaborate on brand messages and bring campaigns to life.
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Wednesday, February 21: Bring Influencer Marketing to Life
Influencer marketing is one of the top trends that will take off in 2018, so we’ll dedicate some time to chat about how this trend will evolve throughout the year and how to get started. Kris Barnard, a social media marketer with expertise in influencer marketing, will lend their advice this week.
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Wednesday, February 28: Social Media Monitoring Vs. Listening
What’s the difference between social monitoring and listening? The two may seem interchangeable but are very different in practice. Join this week’s #SproutChat to understand how exactly to leverage each of these tactics for your own social media strategy.
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This post #SproutChat Calendar: Upcoming Topics for February originally appeared on Sprout Social.