Immersed in the Era of Like, Follower and Comment, for those of us who live from, through and for social networks, “gaining likes and followers” becomes the most valuable and important task every day visit our website.
What can brighten your day and life, can also frustrate your spirit when sharing information on your networks and not reaching more than 10, 20 likes and a couple of comments.
A little over a year ago, Mark Zuckerberg announced the famous changes to the Facebook algorithm (that magical combination of programming) reiterating his vision of Facebook: a social network in which the user would have fun times.
Well, when you enter Facebook you could find all kinds of ads, information, fan pages not from the people who mattered most to you (your friends) but from a possible unknown world. Zuckerberg and his team did not like this. And that’s why they decided to do a 180 degree turn and go back to connecting users (profiles) and not pages (fanpage).
The big change in the algorithm occurred and many people saw it as the end of everything, like the Apocalypse of social networks that would no longer have the reach they once had. But far from being dramatic, we can affirm that any fanpage can have the reach it wants as long as a series of strategies that we will tell you about below are put into practice.
How to gain likes and followers on Facebook?
Before listing the strategies that can make your fanpage (or your personal profile) more visible and generate greater engagement , a basic principle must be emphasized: consistency in publications always achieves the expected results.
- Publish quality content
It might seem obvious, but it is not. Before publishing a text, a photograph or a design, you always have to check that it meets the highest quality standards. Don’t allow misspellings or grammatical errors. Never a photo out of focus or without a frame! And if you will publish a design with a photo and text, it should always have the best possible resolution, the ideal size and an irresistible punch to attract attention. - Create a BLOG with creative content
Don’t doubt it: the BLOG is today’s thing. And if Facebook discovers that you have one hosted on your website, that it is original and that you frequently feed it with articles of interest to your audience, which you then share as a link on your fanpage , bingo! You’re doing the right thing. - Analyze your audience
If you are looking to generate likes and followers on your fanpage, it has never been more necessary than today to analyze your audience to start from there when designing a post and seeking engagement with your content.
Determine what audience you want to reach (women, men, women and men), what age and with what tastes. If you use this information, you will be able to build much more accurate and targeted publications and campaigns, which will attract more visitors and increase traffic to your fanpage.
- May your publications invite Action
It does not mean that in your posts you beg or beg for a like or a comment (that action is penalized by Facebook ) but rather to invite your audience, with soft and captivating ways, to “share” it on their Facebook page if they liked the publication. walls. Or if you are simply too confident or knowledgeable about your audience, invite them to “see first” your posts.
Other valid ways to generate an action in your audience is to use rhetorical questions or direct questions to your audience in your copy to wait for a response, and therefore, gain an interaction on your publication.
- Go live with Facebook Live
It is a shame that both personal profiles and fan pages are using this new Facebook functionality very little. Broadcasting live with Facebook Live generates much more interaction than any other strategy and is a very well-awarded practice on this social network.
When you “go live”, a legend appears to all your friends and followers (if they are online and browsing at the time) notifying them and inviting them to connect to your broadcast. In addition, they can share your broadcast on their walls and the video, once the live ends , can remain published on your wall for as long as you want.
Put these 5 strategies into practice with perseverance and patience, also remembering that no matter how many publications you make in a day you will not have more results: many times you only need to publish one but with more than enough quality.