Social Networks are a powerful channel to create communities loyal to your brand or product and of course generate sales on social networks buy facebook comments.
In addition, social networks are the digital channels that allow you to approach and interact with customers. Companies around the world use these communities based on friendship, family or professional relationships as a channel to create or solidify their brand loyalty.
But, what elements intervene when achieving this objective? How can you have a content strategy capable of positioning yourself in your niche to attract new loyal customers? These are some of the questions we will ask.
As social media grows as a channel to reach new customers, it is increasingly important to know how to use different social media platforms to increase sales. It doesn’t matter if we talk about Facebook, Twitter, Instagram, TikTok, Linkedin or Pinterest, each of these networks must be taken into account from a marketing point of view.
Unfortunately, many users of these popular social channels focus on increasing the number of followers and not on the essence of social selling or sales through social networks, which is building a community around your brand that allows you to maintain a long-term relationship with them. your clients.
Starting a business or company requires a lot of effort, and one of the fundamental reasons why several of these people fail is because they do not know how to sell.
Yes, selling is a science.
Once you have started your venture of opening a business, the time will come when you will come across the process of selling your product or service. Something overwhelming for some, but an innate task for others.
Selling is essential in the business world, and the essence of selling is permeated in every area. However, this discipline has transcended to new scenarios: social networks.
Now, selling your product or service on social networks is a totally new and different task, it only maintains the same essence, giving way to the technique of social selling.
What is Social Selling?
In general terms, social selling is the process of using social networks to find and interact with commercial prospects, thus achieving a sale, this translates as generating sales on social networks.
It has become pertinent, and almost necessary, to apply social selling to a business. Obsolete sales parameters are not functional in our time, or at least, they do not provide fruitful and immediate results, much less to generate sales on social networks.
While decades ago sales were carried out by taking products from door to door, evolving to calls to ideal prospects, and eventually in email chains, the newest in sales techniques is selling on social networks.
We have prepared 5 tips that will help you increase your sales on social networks , humanize and create closer ties with your audiences.
- Look for a subtle sale
Seriously, if you want to sell, try not to do it in a direct way.
It sounds illogical, but in reality, it is an effective way to generate sales on social networks. Lately, users on social networks are more inclined towards rewarding, happy experiences; experiences that make them forget what worries or saddens them so much.
People want to buy enthusiasm, joy, optimism, good energy, and they reject the opposite.
A direct sale, in an aggressive tone and with an insistent comment, will not be pleasant for your clients; They might even feel pressured. However, they may be willing to see your product or service as an attractive offer that does not necessarily violate their privacy and intimacy.
You will be able to have a higher success rate when generating sales on social networks if you avoid stressing or pressuring the potential client. When you do, it makes them think that they are in someone else’s hands and that they will regret making the purchase. Instead, the idea is to guide your potential customers on the benefits they can get by purchasing your product.
To comply with this advice, you have to change the concept of selling: it is not just about getting your customer to buy your product/service, but about getting your offer to leave a mark on your customer’s life.
Selling the idea of having a pleasant experience when purchasing your product is more effective than just selling your product because it is better than your competition, believe us.
- Know your ideal audience
To deepen and maximize the possibilities of increasing your sales on social networks, you must know your community more every day. What content do you like the most? What do they usually consume most insistently? What format do you prefer? Have you helped them with what you shared?
It is important to know that for a customer to make the purchase, they have to feel that it is their own decision. Let them know the great things that will happen if they buy it and you will have a sale.
Although it is true that a product or service could be useful for many people, the more specific your customer profile is, the better results you will obtain in the return on your investment (ROI), when creating the content that you will offer through your social networks. .
Examine and work on preparing content specifically for a customer profile that you consider suitable for your business. You don’t want to sell the idea of cooking at home to a person who hates cooking at home, for example.
Be assertive with your audience, and your sales efforts on social networks will be more accurate. This post on how to get clients on Instagram may interest you.
- Personalization
This is a vital step for communication between your business and your audience and for sales on social networks.
With the idea of selling joyful experiences in mind, it would be a total disaster to treat your entire audience the same way.
Users want to feel special, unique, be treated with respect and, above all, with immediacy.
Take your time to respond and personalize all messages you send to your customers. If you are more individualistic with them and show them respect, they will be more eager to contact you on future opportunities.
- User experience
Building trust with your audience on social media is a wonderful idea for your business. And what better way to do it than by demonstrating your users’ experience when they purchase your products or services!
Why do I need an advertising agency? Discover it here
We can’t lie: whenever we watch a movie that we love, we also want to see behind the scenes, know the actors’ opinions, or even the directors’ vision. This is also the case with brands on social networks: they want to know what customers think about the brand, what the product construction process is like, and many other things.
Be creative and think of a fun, but cheerful way to show the world how your audience is happier with your products or services than with the competition, this can help increase your engagement and your sales on social networks.
- Listen to your audience
The moment of truth: the audience has spoken.
Knowing your customers’ opinion about your business is essential for the growth of your brand itself. Knowing where you are going wrong will allow you to work harder to correct it and do it better, and of course to achieve those desired sales on social networks.
Additionally, by listening to your audience you will be able to offer them information and valuable content focused on their tastes and concerns. These actions are also taken into account by social networks, recommending you as a reference in the sector or niche and capturing the attention of other new potential prospects.
Furthermore, there is no better opinion of your product than your own customer. Precisely that customer who knows what he needs, and if he trusts you as a company, he will want to give you his honest criticism for a refined product in the future. This point will help your sales on social networks a lot.
And since we are on social networks, this step is easier to accomplish: the comments!
You can create posts that encourage conversation and opinion about your product or service. This way, you will get concrete answers about the status of your products.
Bonus tip: Be authentic
Beyond applying these tips in your social media sales strategies , there is one that shines on its own, and that is authenticity.
Being authentic is an implicit requirement in creating a business. It is a differentiating element in the life of a brand, and it is so important in the world of social networks that, if a brand is not authentic, its chances of succeeding in the game are hardly high.
Authenticity, worrying about the experience that your clients will have and trying not to sell directly. If you want to generate sales on social networks, creating a community will be your main asset.
In short, if you want to generate sales on social networks, don’t make it obvious that you are selling. Believe it or not, people are more willing to spend money on a product or service if they think it is there only because they need or want it. So it will have the desired effect if you refrain from aggressive marketing tactics and stick with a subtle approach.