Real Madrid prepared to pay £100M for Thibaut Courtois. Real could send star players to Chelsea in exchange. READ MORE: Chelsea could pay £53M buyout clause to sign Barca star. Real Madrid are prepared to break the bank in order to land Chelsea goalkeeper Thibaut Courtois, according to the Independent. Courtois suffered a serious knee […]
You’ve spent hours, maybe even days, carefully crafting that email. The subject line is a home run. The graphics look great. The promotion is irresistible. You’ve proofread it three times, and you know it’s perfect. You hit the send button and sit back with the relief of a job well done…
…only to realize you forgot to fix that broken link before the email went out.
And now it’s too late to cancel the campaign. In a panic, you throw together a correction and push it out. But the damage is done. It feels like all your hard work was for nothing, and you’re embarrassed to have your readers — subscribers you’ve spent years cultivating — click on that broken link.
We’ve all been there, of course. Anyone who sends out emails, posts on social media or creates print marketing has had that dreaded “Oops!” moment when something doesn’t go as planned. Fortunately, those days are over for email marketers.
Email with confidence
VerticalResponse recently introduced Test Kit, a suite of easy-to-use tools designed to prevent those “Oops!” moments. Test Kit is composed of Inbox Preview, Subject Line Preview and Link Checker. These error eradicators help you create campaigns that will pass muster with even the most eagle-eyed or device-deficient readers.
When you incorporate Test Kit into your regular email creation process, you’ll improve your success rate in no time. Here’s how to put Test Kit to work for you.
See your work on dozens of devices and browsers
An exquisitely designed email that displays properly on an iPhone or iPad may look like a modern art misstep on a Samsung Note or in Microsoft Outlook. You may already be in the habit of sending test emails to yourself, your employees, your friends and your family. But there’s no way you can possibly test all the permutations an email may be put through.
Trying to keep up with all the different browsers (Chrome, Firefox, Internet Explorer, Microsoft Edge, Safari, etc.), all the different email clients (Gmail, Yahoo, Hotmail, Mail, etc.), and all the different devices (laptop, desktop, phone, tablet, etc.) that may be used to open an email is a fool’s errand. Wouldn’t it be nice to just press a button and see how one email will show up on all of them?
You can. Test Kit’s Inbox Preview does just that. With one click of the “Run Test” button, you get an omniscient view of nearly 60 different versions of one email: on dozens of apps, browsers and devices. If something’s not rendering correctly, you can resume editing your email to fix the issue right away. Even better, when you take advantage of the Email Analytics that come with Advanced Reporting, you can focus on the devices, apps and browsers that the majority of your readers use.
See if that subject line shows up
The body of your email isn’t the only thing you need to worry about displaying correctly. A quick scan of your own inbox will likely show you that not all subject lines are created equal. Some appear in full while others get truncated, sometimes to the point of meaning absolutely nothing.
Subject Line Preview is the key to making sure that doesn’t happen to the emails you send. One click of the “Run Test” button here shows where your subject line will be cut off, depending on how your readers open your email. This way you can tweak those all-important subject lines right from the VerticalResponse email editor, before the campaign goes out.
One-click link testing
Inserted hyperlinks can be notoriously error-prone, unless you carefully copy and paste each one. Even then, mistakes still happen. Yet every email marketer knows that testing those links by clicking each one manually is a dreary bit of tedium, albeit a necessary one. That’s why Test Kit’s Link Checker is such a breath of fresh air.
This third member of the Test Kit suite of tools may be the least glamorous, but it’s perhaps the most important. Just click the “Run Test” button, and Link Checker instantly tests all of your links. If any of them are broken, you can fix them right from the email editor. This way, you’ll never inadvertently send readers to a broken link or nonexistent landing page again.
Make testing part of your email routine
Start incorporating Test Kit into your email marketing in order to catch mistakes or problems before they occur. After you’ve mocked up your email in the VerticalResponse email editor, simply click on “Preview” at the top, and select Test Kit from the drop-down menu. Then you can toggle between Inbox Preview, Subject Line Preview and Link Checker.
Because you haven’t yet left the email editor, you can quickly address any Test Kit-determined issues right then and there. When the email is perfect, continue on to scheduling it or simply sending it then.
Test Kit provides the sigh of relief you didn’t know you were waiting for. It’s peace of mind you’ll thank yourself for using — and so will your readers. Make email gaffes a thing of the past by implementing Test Kit today.
Spend less time reaching more customers
© 2018, John Habib. All rights reserved.
The post Don’t send yet! Putting Test Kit to work in your email campaigns appeared first on Vertical Response Blog.
Travel is a powerful agent for change. It broadens our horizons, fills our lives with friends, gives us incredible memories, and (sometimes) helps us find purpose in our lives (at least it did with me).
Not everyone can travel and it’s a great privilege to do what we are able to do. Whether you saved up for a year, found work overseas, won a trip, or struck it rich buying Bitcoin, to be able to travel is to do something few in this world get to do.
Think about the first time you traveled overseas. Remember those feelings of freedom, possibility, and excitement? Remember what got you hooked and made you say “I need to do more of this!”?
Well, for kids, travel can be even more life changing than for adults, because it exposes them to different ideas, cultures, and people at a crucial developmental time in their life.
And, over the last few years, I’ve been focusing on trying to get more high school students overseas.
I remember the school group I met on my first ever trip abroad in 2003 and thinking about how lucky those kids were to have that experience. I remember meeting Conor and Carolyn, kids of my friends Dani and Craig, while in Bangkok. They were all on a year abroad and being homeschooled along the way. Now, as adults, they still view that trip as one of their most formative life experiences. It made them better people.
But not everyone has parents to take them on round-the-world adventures or send them to study abroad. Most high schools don’t have the resources to maintain their art and gym classes, let alone send students on trips outside their community.
Two years ago, I started FLYTE, the Foundation for Learning and Youth Travel Education, as a way to make travel and study abroad possible for those who lack the resources to do it on their own. Since then, we’ve run three trips: we’ve sent a class from Atlanta to Mexico; one from DC to Cuba; and one from Newburgh, NY, to Ecuador. And we’ve raised over $100,000 in donations to make that happen.
All told, we’ve helped send around 45 students overseas on educational trips, helping to create a positive impact on their lives.
And none of this could have been possible without YOU. Over 1,000 readers have helped get this organization off the ground!
So let me say right away: thank you, thank you, thank you! Like it’s amazing! More than me, the students, parents, and teachers of the schools you’ve helped are blown away by your generosity.
Today, I want to mention FLYTE again for two reasons:
First, we used the summer to make some improvements to the website and organization. We have a brand-new website that now features our past trips, a new volunteer program folks can join, and a new system that now allows for annual donations (yay!). Additionally, we’re now more active on social media, so follow us for updates on our students, teachers, news, and pictures from the student trips. You can follow us on Facebook, Twitter, and Instagram to stay updated on our programs!
With interns and volunteers helping us out, the organization is moving forward. We’re going to have in-person fundraising events in early 2018, we’ve set a goal of applying for two grants per month, and we are reaching out for more corporate donations. In fact, we got an $11,000 donation from the Golden Rule Foundation! (Yay!)
We’re an organization on the move – and I wanted to share that with you!
Second, and perhaps more importantly, we’re now accepting applications for our next grant award. If you are a high school teacher in the United States and would like to take your students on an overseas trip, come apply for funding and let us help make that trip a reality!
As a school partner, some of our requirements include:
- At least 40% of your students are receiving free or reduced-price lunches.
- Your students are aged 14-18 and enrolled in high school at the time of the program.
- All of your students are legal residents of the U.S.
- You have support from your school administrators and leadership to take your students abroad.
- You will be able to have at least three chaperones for your trip who will be able to pay or raise the funds for some or all of their expenses.
If you’re a teacher who would like to send your kids on an overseas trip, click here to learn more and apply. You’ll see more of our requirements and expectations there.
(If you are not a teacher but know teachers who might be interested, share tat link! Help us spread the word and reach more people and students.)
Finally, like all nonprofits, we work off of donations. During this giving season, let’s help kids experience the world and turn them into life long travelers and global citizens! The more funding we have, the more students we can send around the world.
You can do one time or reoccurring donations! You can click here to donate.
Moreover, if you sign up on a recurring basis, you’re helping to make a much more profound long-term impact by enabling us to fund trips to even more schools. Plus, you’ll also get the following benefits:
- Exclusive announcement of our selected partner school and destination before anyone else
- Quarterly newsletters with updates from our schools and partners
- Lifetime 25% discount on my guidebooks
- Members only access to follow along on the trip via photos and videos
To sign up, simply click here, select monthly and your desired donation amount. (Again, you can click here to donate.)
This summer, we sent a group of students to Ecuador. It had a profound impact on them – all because of FLYTE and how’ve you made that possible. Here’s a video of the students talking about their experience:
***In a time when everyone is closing their borders – physically and metaphorically, I think it helps teach kids there is a bigger world out there, there’s a real world application to what they are learning, and the world is full of opportunity. For kids who come from socially and economically depressed communities, this idea we take for granted is often a life-changing revelation.
So let’s change someone’s life – and the world – together.
P.S. – I’m hosting a meet-up in Bangkok on Christmas Day! Let’s grab drinks and talk travel. Details are TBD, but it will be held somewhere on Khao San Road. Follow the Facebook event for updates.
The post Let’s Send Another Set of Students Abroad (Exciting Updates from FLYTE) appeared first on Nomadic Matt's Travel Site.
Daniel Leal-olivas / AFP / Getty Images
The High Court has ruled that hacking suspect Lauri Love will face trial in Britain and will not be extradited to the US.
Love, who has Asperger's syndrome, argued to be tried in the UK, where he is believed to have committed the crimes.
He has also experienced depressive illness, and his appeal was granted partly on the basis of concern he would kill himself if sent to the US, where prison services are not believed to have the same standard of mental health provisions as they do in the UK.
“It’s important beyond my own life because of the precedent that’s been set,” Love told BuzzFeed News at the Royal Courts of Justice in London following the judgment.
“There will be other people who are accused of things that have an international scope but need to be tried in their own country so that they have the protections that would be afforded to any other defendant.”
Love, 32, from Suffolk, is accused of hacking systems of US organisations including the FBI, the US central bank, and NASA. Lawyers have said he could face a sentence of up to 99 years in prison if he is found guilty.
The decision by Lord Burnett of Maldon – the lord chief justice – and Mr Justice Ouseley followed a hearing in November.
In their judgment, they said it was accepted “the experience of imprisonment in England would be significantly different for Mr Love from what he would face in the United States”.
“The support of his family, in particular, would mean that he would be at far lower a risk of suicide in consequence.”
Love said that he believed it was important that Britain retained sovereignty when it came to trying its citizens. “Just because another country is more powerful, they can’t put their foot in the process and say 'We don’t like the way you get your results – we want our results this way,'” he continued.
“I’m not expressing an anti-American sentiment, I’m expressing a sentiment that justice must be administered locally where possible.”
He feels that computer crime laws in individual countries will need to be “harmonised” in order to deal with cases like his that may arise in future.
“The internet is transnational and for that there needs to be a process of legal development,” Love said.
He added: “America needs to realise that it’s not exceptional any more and it can’t exercise territorial jurisdiction.”
Laura Hughes, a friend of Love's who was supporting him in court, told BuzzFeed News: “It’s important because it means America hasn’t got hold of our legal system. For every British person, that’s so important.”
On Radio 4 this morning, Alexander Love said his son had been “very distressed”, and went on to say: “The metal health provision in American prisons, from what I have read, is woefully inadequate compared to ours.”
“If someone is accused of having committed a crime here in the UK, this is where they should stand trial,” a spokesperson for the human rights charity Liberty said during November's hearing.
Following the ruling, Love seemed relieved, cheering with supporters outside the courtroom and promising celebrations at a local pub later this afternoon.
Love told BuzzFeed News that the result would have a positive impact on his mental health, and allow him to focus on the future.
“It means that I’ll be less depressed and less suicidal, which gets in the way,” he said.
“I can concentrate on my studies in electrical engineering at university and concentrate on my own private security work and all the other things I try and do to make the world a better place.
“It’s freed up space in my brain that I will hopefully channel into constructive, positive things.”
Con artists pushing tech-support scams have an arsenal of ways to lock up the browsers of potential marks. On Tuesday, a researcher disclosed a new weapon that freezes Google Chrome, which, by most measures, is the Internet’s most widely used browser.
The point of all the techniques is to render a browser unusable immediately after it displays a fake error message reporting some sort of security breach. Given the appearance of a serious crash that can’t be fixed simply by exiting the site, end users are more likely to be worked into a panic and call the phone number included in the warning. Once called, the scammers—posing as representatives from Microsoft or another legitimate company—stand a better chance of tricking the caller into providing a credit card number in return for tech support to fix the non-existent security problem. The scams are often transmitted through malicious advertisements or legitimate sites that have been hacked.
A new technique reported by security provider Malwarebytes works against Chrome by abusing the programming interface known as the window.navigator.msSaveOrOpenBlob. By combining the API with other functions, the scammers force the browser to save a file to disk, over and over, at intervals so fast it’s impossible to see what’s happening. Within five to 10 seconds, the browser becomes completely unresponsive. Users are left viewing a page that looks like the left side of this image: