Target partners with Honeyfund to add cash gifts to its wedding registry

 Chalk one up to the power of media exposure. The team responsible for building Target’s online registry saw Honeyfund appear on “Shark Tank,” and thought it would be cool to integrate the honeymoon registry service into Target’s own. Today, that integration has gone live across Target’s website, mobile web and in the dedicated Target registry app. The retailer… Read More

Lyft partners with Black Girls Code to help develop a more diverse tech industry

 Lyft has teamed up with Black Girls Code, a non-profit organization dedicated to getting more black girls involved in computer programming and technology, to make the non-profit organization one of its Round Up & Donate partners. Since launching the Round Up & Donate program eight months ago, Lyft riders have donated over $4 million to causes. Other partners include SickKids… Read More

China’s Didi partners with SoftBank to launch taxi-hailing services in Japan

 China’s Didi Chuxing is preparing yet another market expansion after it inked an agreement with SoftBank, Uber’s largest shareholder, to introduce taxi-hailing services in Japan this year. Didi dominates the Chinese market — thanks in no small amount to its acquisition of second-placed Uber China — but this year it has expanded to Brazil via an acquisition and Taiwan via… Read More

Apple partners with NBC on a new Winter Olympics section in Apple News

 While Apple continues to focus its eye on how to step up its game in the area of original content, it’s also striking some partnerships that could help put its name on the map specifically in sports coverage. The company is adding a new section in Apple News that will be dedicated to the Winter Olympics in Pyeongchang. The Olympics section will appear in the “For You”… Read More