How Brands Use Hashtag Marketing to Increase Brand Awareness

Did you know that using more than two hashtags in a tweet can negatively affect your engagement? But on Instagram, you can use up to 10 hashtags before you see a dip in engagement. Small details like that can mean all the difference in building brand awareness on social.

To get the most out of your hashtag marketing, you’ll need to define your goals. Will you be using hashtags to discover content or to contribute to a conversation? You can certainly do both in different campaigns, but having a more narrow goal will help you pinpoint the best content and hashtag use.

Brands use hashtags in their marketing in a variety of ways. This article will provide you with a few real-life examples of how some popular companies used hashtags to increase their brand awareness. At the end, we’ll also discuss how you can keep track of each campaign’s success.

Branded Hashtags: Serena & Lily

The first and most basic aspect of hashtag marketing is having your own branded hashtag. Oftentimes, the hashtag is short, memorable and includes the brand name in some form. If you’re having difficulty coming up with the best one, do some research on what’s already being used for your brand. Your customers might already use a branded hashtag even without your knowledge.

Your basic branded hashtag should be used on an ongoing basis. It applies to any post and can be your fallback hashtag if you think you’re in need of one on your post.

Serena and Lily’s branded hashtag #serenaandlily is used in practically every post the brand puts on Instagram. It also operates as a community hashtag, adding up to over 14k tagged posts.

In Twitter, though, the brand switches from tagging their own name to using a hashtag for a store location. Twitter’s shorter character limitations often force brands to prioritize their hashtags. In this case, adding #serenaandlily to a post would have been repetitive.

Community Hashtags: West Elm

A version of branded hashtags, community hashtags are often used by larger brands to engage their consumer base.

These hashtags still include the brand’s name in some form and often tacks on something like “AtHome” or “Community.” In practice, consumers will use the community hashtag on a photo that features the brand or service. The brand will then select from the hashtag and feature the best on its feed.

This practice has many benefits. Consumers often feel like they’re part of a larger community and use the hashtag to find like-minded community members. The brand incorporates user-generated content to add authenticity to its feed. And third, brand awareness is subtly spread in the hashtag.

Ideally, you won’t be only taking from consumers but also engaging on the photos with the community hashtag.

West Elm asks its customers to use the #mywestelm hashtag to share how they’re using the pieces in their own homes. Having this separate community hashtag offers West Elm the ability to showcase various styles and give their followers some inspiration.

For best practices on creating a successful user-generated content strategy, check out our complete guide!

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Campaign Hashtag: B Corporation

Used as part of a marketing campaign or a contest, campaign hashtags have a start and end date. Brands create these hashtags specifically to track contest entries and measure conversation around a marketing campaign. While these hashtags may have the brand name in them, it’s more important that the campaign slogan or message is conveyed.

When utilizing campaign hashtags, you’ll want to do some research ahead of time.

Beyond the standard search to make sure the hashtag isn’t already in use, also check how the hashtag looks in various iterations. Combining words together in lowercased letters shouldn’t spell new, off-brand words. They also shouldn’t have any unintentional double entendres.

February is B Corp Month and B Corporation runs a hashtag campaign that involves certified companies, giveaways and other content. It’s a great way to get the word out about what they do and allows other B Corporations to connect to each other.

Event Hashtag: ASCE

Like campaign hashtags, event hashtags often have a start and end date. If it’s an annual event, the same hashtag may be used. But some events also like to have a year-specific hashtag to separate new conversation from last year’s.

Brands often use event hashtags to join in and create conversation around the event.

For conferences, brands may even live Tweet using the event hashtag. In this case, a company is using another brand’s hashtag to share information. When conference attendees search on the hashtag, the company shows up as active participants and more notably, spreads brand awareness.

The American Society of Civil Engineers recently hosted the Multi Region Leadership Conference. It first posted about how it would live tweet from the events and post interesting and engaging updates for its audience.

You don’t need to host an event to live tweet from it. Attending an event and sharing updates from lectures and panels is another way to show to your audience how you participate and learn in a community.

Product or Service Hashtag: GoPro

Multi-product or service companies use hashtags to highlight different aspects of their brand. This is an especially useful strategy if your products or services have different audiences. In a way, this is similar to a branded hashtag as these separate products or services might have their own brand.

Product or service hashtags can help consumers do research on a product. If a company offers multiple products, it can be troublesome to sift through many photos just to find the few you may be interested in. A company may use both a branded hashtag and a product hashtag in a post.

From a mountain lake in #Oregon to the ancient ruins of #Jordan, travel the 🌏 with GoPro #FeaturedPhotographer @thebtown 📖👇 • Photo 1: There’s nothing like a bird’s-eye view of a beautiful mountain lake. On every drone flight, I remind myself to take some photos. It’s easy to get caught up just shooting video, but the photos help to immortalize the moment and capture the beauty of a scene. When shooting photos from the air, I try to switch up the angles and see the earth from new perspectives. Here I am shooting straight down at the lake in Single Photo Mode on the #GoProHERO6. • Photo 2: The Karnak Temple of #Egypt is mind blowing. 134 pillars shine pure gold in the light of a setting sun. For this shot, I set my #GoPro to two-second Time Lapse Mode and walked around the pillars in awe. In doing so, I was able to capture the moment organically. The moment is so impactful that it’s easy to forget you’re shooting, but I try to always look back at the GoPro every once in awhile to double-check the framing. There’s no shame in checking out your shots on the LCD screen to make sure you’re getting the shot. Some of these moments truly are once in a lifetime! • Photo 3: Every adventure is worthy of a good ol’ #GoProSelfie. They really encapsulate the moment, who you’re with, and what you’re doing. In this shot, I am with my fiancé @shaylyn.marie on one of our many adventures up to #MountTamalpais to watch the sunset. For selfies, I put my #GoProHERO6 in 1-second Time Lapse Mode and rotate the camera vertically. The great thing about Time Lapse Mode is that you can live in the moment without having to worry about hitting the shutter button. • Photo 4: Gazing down on the Treasury in the ancient city of #Petra, Jordan. It’s one thing to see the Treasury from the ground, but to make the hike up to the lookout and get a glimpse of the Treasury from a new perspective is something else entirely. For this shot, I used Time Lapse Mode, ISO 400, and dropped the EV Comp down to -0.5, so that the Treasury wouldn’t be overexposed as the camera metered for my body. This self-captured, over-the-shoulder, shot is one of my favorites because it tells the whole story.

A post shared by GoPro (@gopro) on Feb 2, 2018 at 1:08pm PST

GoPro offers a range of cameras and likes to use model-specific hashtags to show which cameras were used for certain posts. These hashtags may not be as popular as the simpler #GoPro hashtag but they help customers filter search results. The company also offers GoPro Plus, a subscription-based service for storage and sharing. This service has its own hashtag and is used whenever the company talks about it.

Trending Hashtag: Warby Parker

Another common strategy for hashtag marketing is to jump into trending hashtag conversations. These conversations are often fast-paced, short lived and unpredictable in their occurrences.

A major advantage in contributing to a trending hashtag conversation is that when timed correctly, the brand exposure and payoff can be astronomical. The day after a viral trending hashtag on Twitter, news networks often capture the most popular Tweets.

However, there are quite a few downsides to this strategy. Unless you’re already tracking conversations in your feeds, this strategy requires you to be more attentive, more often. It can be risky jumping into a trending hashtag without knowing why it’s trending in the first place.

Finally, your company might not be the best fit for a hashtag. Sometimes it’s better to watch things unfold than to risk being tone deaf.

When Pokemon Go first became a sensation, Warby Parker jumped in on the hype and posted some fun photos of Pokemon being spotted in their stores. The result was a more authentic and fun brand.

To find trending Twitter hashtags, check out this post to dive even deeper:

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Holiday Hashtag: Foodstirs

When planning your content calendar, you may find that certain holidays use their own hashtags. Everything from #4thofJuly to #maythefourthbewithyou to #nationaldonutday can become an opportunity for your brand to have fun.

One cautionary piece of advice is to make sure that your content is still relevant to your audience. If your brand doesn’t seem like it would celebrate National Pie Day, don’t force it into your feed just to capitalize on the holiday.

Using holiday hashtags correctly can help you brand be discovered in search results. To find some of the most popular holiday hashtags, we prepared a calendar for you.

Foodstirs offers baking mixes, so National Donut Day was right in their wheelhouse. Its colorful, attention-grabbing photo tempts their audience to try the mix out for themselves at home.

Tracking Hashtags

There are various hashtag tracking tools available to you. Depending on which kind of hashtag you’re using, you may use only one or a combination of any of the below methods:

1. Outbound Hashtags

Reports like Sprout’s Instagram Outbound Hashtag Performance are good at helping you determine your most engaging hashtags. This is helpful if you’re testing between different branded hashtags.

sprout social outbound hashtag performance

2. Campaign Hashtag Monitoring

Any hashtag campaign needs an effective monitoring method. In Sprout’s Smart Inbox, you can have posts with the same hashtag across multiple platforms show up in one place. It makes social media monitoring easier than switching between networks.

sprout social smart inbox

In Instagram, you can also choose to “follow” a hashtag. If you follow an interest hashtag, like #latteart, you’ll likely find new accounts to engage with.

3. Hashtag Listening

Use social listening to track conversation around specific hashtags or phrases. Sprout’s Twitter reports let you know which phrases are most commonly used with your brand. These might give you a good idea of which hashtags to use.

Hopefully, this article gave you some ideas to try out for your next hashtag use and real-life examples to emulate. We’d love to know how you’ve been using hashtag marketing and what you’ve found to be successful. Leave us a comment down below!

This post How Brands Use Hashtag Marketing to Increase Brand Awareness originally appeared on Sprout Social.

Growth Hacking as a Marketing Tool

Put on that ski mask and get behind a proxy because today we are talking about hackers (No, not the 90’s flick that touched the hearts of compuanarchists and cyberpunks everywhere).

Growth hacking is becoming a more integral part of business. Are you keeping with the times?

Why do you need growth hacking?

Sometimes having a great product or service is not enough to grow a company. You’re a smaller business, swarmed in the stampede of like-organizations. What makes you stand out from the herd? We take all the help we can get to achieve growth, and that’s where the growth hacker comes into practice.

What is growth hacking?

Imagine a funnel. You pour something in, and the funnel brings it closer and closer together until it is all deposited in an exact desired location. Now imagine the funnel is the internet and the mystery liquid is the mass of potential consumers browsing the web. This is the base concept, and there are a few ways to direct the flow:

Using your product to sell itself through promotions or the usage of the product. Think about offering a trial or promotional period. What about a giveaway? Do you have any incentives for upgrading a user account?

Using movement channels to get the attention and business of web users. This includes using other products as channels for information distribution. To do this requires understanding what products are in your realm, how they function, and how they could function if adapted. Having said this, it is also worth mentioning that some channels may not be thrilled about being hijacked, which may limit the life-span of your new-found growth hacking style.

Using analytics tools to assess the degree of success in a growth hacking venture. This allows you to focus your technique and repeat your success or avoid failure in the future.

Setting a realistic goal for your growth (i.e., 20% more product sold in next period) will help you solidify and achieve your desires. Writing your goals down is generally a great life practice too!

Push V. Pull

Pull tactics draw customers in so that they find you. If search engines are the modern highways, SEO is the equivalent of billboard advertising. Doing pretty much any collaborative venture (Blogs, Podcasts, Facebook Live) with a similar agency helps build reputability and increases your exposure. Podcasting, blogging, releasing eGuides and whitepapers, creating infographics, hosting webinars and conferences, and using social media are all easy pull mechanisms. Think about hosting contests, creating or adapting an existing app, or using deal sites like Honey and Groupon as tools.

Push methods are more aggressive and typically involve advertising – usually preceding a video or article that the user wishes to view. Someone wants to do a search? Force them to see your ad. Someone wants to watch a video? Force them to see your ad. Someone has to sneeze? Force them to see your ad. Okay, that last one is a little much, but you get the idea.

There are innumerable ways to achieve growth, but it’s up to you to find the one that works for your product. Keep in mind that understanding the service which you’re using better helps you exploit it.

If you’re having trouble being creative, here are a few examples of growth hacking that have worked for others.

What kind of person does this?

The main objective of someone who is using growth hacking as a strategy is growth.

But wait, isn’t that the purpose of marketing?

Well, yes. And no. Marketing is the process of selling a product or brand and ensuring customer satisfaction. This oftentimes involves growth, but it’s more of a side-product and not the singular focus. Growth hacking is the process of creating growth without reference to the classical marketing playbook. Marketeers are more prone to becoming growth hackers, but not all growth hackers are marketeers.

Growth hacking likely involves coding or other API experience; this does not mean that you need to be a tech monkey, but it might be helpful to have one on your team to actualize your vision.

If at first you don’t succeed, redefine success.

I know this seems like a bit much, but if there is one takeaway from this lesson it’s this:
Growth hacking isn’t going to look or act the same for everyone. It is up to you to find what works.

Want more from me? Check out my blogs on password strength and SEO. Read some banter on my Twitter page & shoot me a follow on LinkedIn.

Dead Digital Marketing Trends That Need the XFL Treatment

I’m a fan of football. I’m also a fan of ridiculous, over-the-top antics. So, you can imagine my delight when it was announced late in January that the often-polarizing World Wrestling Entertainment (WWE) owner, chairman, and CEO Vince McMahon was once again tossing his hat into the ring of professional football – announcing an attempted comeback for the XFL!

Some of you may remember McMahon’s first attempt to establish an alternate professional football league in 2001. With aims to combine the best of the NFL with the WWE, the XFL imagined a league with more action, harder hits, fewer penalties, exciting innovations, scantily-clad cheerleaders, big personalities (with player names like “Deathblow” and “He Hate Me” printed on the back of jerseys) and an overall product that would rival and eventually overtake the NFL.

Due to a laundry list of reasons, the XFL lasted only one season before folding. Before the announcement in January, ESPN premiered a great 30 for 30 documentary on it last year that I 100% recommend you check out, whether you are a sports fan or not.

McMahon seems to believe he has learned from his previous mistakes and promises a better product this time around. Will it work this time? Eh, probably not. But, I am incredibly excited and profoundly interested in watching it unfold – kind of like watching a train wreck.

And who knows: sometimes a fresh coat of paint, new perspective, and time to learn from previous mistakes is all someone needs to succeed whether it’s an individual, business, or a professional football league.

This world needs more second-chance success stories

I wish the XFL the best, and in the spirit of second chances, I got to thinking about dead digital marketing trends of yesteryear. So many trends, apps, and tools have come and gone in recent years. Some quickly became obsolete. Even more, showed initial promise before fading away. Others stumbled right out of the gate before they could even make their mark.

You don’t often see internet and digital marketing trends get a second chance (it’s a cruel and unforgiving place, the internet) but it still begs the question as to how some would fare given the opportunity for a clean slate? Some long-gone trends seem too far gone to make a comeback. But, that didn’t stop me. I thought of a couple dead digital marketing trends that have come and gone in recent years that I would love to see make a comeback.

Would these ideas actually work? Are these ideas even feasible? Who’s to say? But, it’s fun to dream, right?

QR Codes

Even though they have basically become non-existent in marketing, I still love the idea of QR Codes. Having a quick and unique way to send a person in the real world to a website or landing page is still a cool concept. However, this was a digital marketing trend that saw it’s end due to a lack of forethought and an across the board rush of everybody trying to capitalize on the trend. The lack of any native QR Code scanning app in any of the big mobile operating systems led to mass confusion and frustration on finding the best apps that weren’t burdensome and annoying. QR Code placement was also an issue as companies also put them in inconvenient locations like subway terminals (no mobile reception), billboards, and even on websites.

How QR Codes could make a comeback: Android and Apple create a standardized QR Code scanner that comes installed on every smartphone to limit distracting and poorly designed 3rd-party apps. Companies start being smarter about where they place their codes (that’s probably the most unrealistic part).


Vine was truly ahead of its time. The recently defunct video capture app captured 6-second video clips that automatically repeated, essentially making gifs with sound. Vine paved the way for Instagram Video, Facebook Live, Snapchat and the quick video craze we currently find ourselves smack dab in the middle of. So, in the midst of a video age how did Vine not survive. Unlike those that came after it who continued to innovate and create a service for individuals and businesses alike, Vine never evolved or changed – content to just be a generator of funny memes and videos. Twitter even purchased Vine in 2012 only to pull the plug 4 years later because it was ultimately unable to find a purpose for it.

How Vine could make a comeback: Create a time machine. Vine completely missed the ship because of its own ineptitude. If it had the forethought to continue to innovate and change the platform, I believe it could have succeeded, especially on Twitter where a truly a strong video component is still lacking.

Honestly, most dead digital marketing trends, like these two, are dead for a reason. But, it doesn’t hurt getting a little nostalgic and thinking “what if?” What digital marketing trends would you like to see make a comeback and how could they improve if given a second chance?

Marketing Survey

16 Free Tools for Digital Marketing

Here at SnapRetail we work with thousands of small business owners tackling their digital marketing. Over the years, we have picked up a few tools that make life a little easier and we want to share them with you! From finding photos, to editing photos, to making your branding consistent, there’s a little bit of everything. Read on for 16 Free Tools to Improve your Marketing!

Image Editors


Canva is a free graphic design tool, loaded with free and paid stock images, fonts, templates, and illustrations. Their templates include layouts perfectly sized for Facebook posts, social media squares, cover photos, email headers, and much more! This tool can be used for both digital and print designs. It’s easy to learn and helps you create graphics perfect for your business!


DesignBold is another free graphic design tool to help you create eye-catching and professional images.  Loaded with over 200,000 free stock images, free templates, and unlimited storage. The freemium version of DesignBold will help you hit the ground running with all your digital or print design projects.


Pixlr is an advanced photo editor software. If you are familiar with Photoshop or similar programs, you’ll love this free editor.  Pixlr has two photo editing options: Pixlr Express allows you to give photos quick edits like overlays, borders, or a quick fix. Pixlr Editor a more advanced as lets you replace color, transform objects, make images transparent, work in layers, and more!


Free Stock Images

Below are some of our favorite free stock image websites! Each of these currently have Creative Commons Zero licenses meaning the images are free to use for commercial use. However, we encourage you to always look for a photo’s license because terms may change and you should always make sure the license allows what you intend to do with the photo.

  1. Unsplash
  2. Pexels
  3. Pixabay
  5. Realistic Shots
  6. Kaboompics


CTA Button Builder

You always want to have a Call-to-Action (CTA) on your website or email so your customers know exactly what you want them to do next and where to click.  A custom button is one of the best ways to include  a CTA!

Da Button Factory

Da Button Factory allows you to quickly create buttons as either PNG images or CSS embed codes. With this website, you’ll be able to customize the button text, match your branding colors, or create a button using one of their button templates!


Button Optimizer

Another free Call-to-Action generator, use Button Optimizer to build a custom button. In addition to allowing you to customize color, text, and shape, this site also allows you to add icons into the button before or after the button text. Download your buttons as PNG images or CSS embed codes.

Chrome Extensions

Eye Dropper

Need to match the colors in your marketing to the colors in your logo? Or want to use the exact colors from your website in an email? The Eye Dropper extension in Chrome allows you to find the color codes associated with any color on a webpage, from a color picker palette. Plus it saves colors you’ve used before in a color history.  Add the extension to your Chrome browser, turn the tool on, hover over the color you want, and it’s saved for you!


Take the stress out of proofreading with the Chrome Extension Grammarly. Grammarly will check your spelling and grammar for anything you write online. From emails, to social posts, Grammarly has you covered. With a free account, Grammarly will also send you weekly stats to show you personalized stats and grammar performance. Don’t want to see Grammarly used everywhere you type? Customize Grammarly to turn off while you visit certain web pages.


Keep yourself organized and focused! Momentum replaces the blank new tab used in Chrome to a personalized page featuring to-dos, weather, and daily inspirational quotes and images. Stay on track by setting the focus for your day, check off items on your to-do list, and so much more!



SnapIt Tool

While SnapRetail is one of the most powerful digital marketing tools in your arsenal, the SnapIt Tool & App help you gather all the images relevant to your business. Use the SnapIt tool in your browser to quickly snap product images from your vendors and save them to your SnapRetail account. Download the SnapRetail app to your smartphone using Apple App Store or Google Play. Learn how to save the SnapIt Tool to your browser.

SnapRetail App

Use the SnapRetail app to upload images from your smart device or take your own images. Your images will be waiting for you in your SnapRetail account when you are ready to sit down and do your marketing!  To find the app, search SnapRetail on Google Play or the App Store. 


The post 16 Free Tools for Digital Marketing appeared first on SnapRetail.

Tools and Technical Tips for Optimizing your Content Marketing Results

There’s no better way to drive massive traffic to your website than consistently creating amazing content.

Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before.

Everybody is producing content to gain targeted traffic and get their brand known!

So how do you stay ahead of your competition in the content marketing game?

You need to get your geek on! And what do I mean by this?

Content marketing is equal parts strategic, creative, and technical. In order to optimize your content efforts to produce maximum impact, you need to get comfortable with the technical side of content marketing.

Content plus tools equals higher ROI! That’s why we’ve put together a list of great technical tips and tools that will help optimize your content marketing results across the board.

Don’t Forget about What You Have

As content marketers, we’re constantly obsessing about the production of new content. In the battle for ranking high on search engines, we’re hard pressed to regularly produce high-quality content around our keywords.

But most of us tend to forget about something that can bring an even better payoff for us in the long run – old content. It’s already there, sitting on your blog or website, and it can bring you a constant inflow of new traffic if you revisit it once in a while.

Optimizing old content can bring you massive benefits and at a fraction of time it usually takes you to create new content!

Here’s the process I use. I go to my Google Analytics account and look for older blog posts that are still generating lots of traffic. Then I go through those articles to check the following:

  • Could I update the post in any way? Is there any information that is out of date? If there’s a lot to change I’d republish old content (without changing the URL!), and if it requires only minor changes I’d just hit update.
  • Could I update the visuals of this post? In some cases I’d add new images, graphics, or even video to the article.
  • Is there anything I could do to optimize it for SEO?

And the latest point brings me to another important area to focus on, and that’s making sure your old content is SEO-optimized!

You can do this quite easily with the help of Screaming Frog SEO Spider. This is a very useful on-page SEO analysis tool that crawls through your website and looks at all the key SEO parameters. It’s great for finding basic SEO issues that may exist on your older pages, such as duplicate titles, missing or long meta descriptions, missing alt headings, etc.

By fixing these technical issues on your older blog posts, you’ll help improve their chances of ranking higher.

Another tool to help you find any technical problems with your website related to links and traffic is SEMRush. You can use it to perform a site audit and find any broken links, poor quality links leading to your content, and more. Fixing these type of issues makes Google happy and helps your content perform better as a result!
Build More Links

Link old content to new content. We often link new content to old content but are we doing the reverse?

content marketing results

Your older articles attract a lot of organic search, they’ve earned more links, and have been shared more since you published them. You can pass some of that value to your new blog posts by linking to related, high-quality old blog content.

Page authority is a good indicator of the value of your older posts. If you want to know more about page/domain authority and internal linking watch these videos:

Build brand mention links. Do you track when websites mention your brand name but don’t actually link to you?

If any high authority site mentions you without linking, you should contact them and ask for a link. Buzzsumo makes it very easy to do this. It tracks all your brand mentions and it even tells you if someone has linked to you or not.

Create more link friendly content. There are certain types of content that naturally attract more attention and more links. Research reports are one of them! People will reference this type of content a lot which will get you a ton of links.  Here’s an example of an annual research report by Andy Crestodina:

This is a strategic content that may require 10 times more work, but it could also deliver 1000 times more value.

Other types of strategic content that will get more shares, links, and love from Google include frameworks (see our PRISM framework), ‘how to’ content, case studies, and influencer content (e.g. 123 Content Marketing Tools from Industry Professionals).

Optimize content through related terms. When you create a new piece of content, don’t forget to include related terms. You can often get more traffic from related terms than from the main keyword you are targeting. This is because Google is getting smarter about recognizing common synonyms and related terms, so it would be smart on your part to include them!

Here are some tools to help you find related terms:

  • io – A very useful keyword research tool that can help you find alternative keywords or phrases.
  • Quora – This is a very popular question and answer site. Use it to find topics related to your target keywords and find out what people are talking about related to that topic.
  • Keyword tool and content assistant from Cognitive SEO – this is a similar tool to but definitely worth checking out.

Promote Your Content

Social sharing. Make sure you have a good social sharing plugin installed on your website that works well on both desktop and mobile. If your website is on WordPress, check out Warfareplugins.

What I like about this plugin is that you can add custom imagery and text for different social networks. When someone shares your content, the plugin will share the predefined image/text particular to that social network.

This way you’ll ensure that your posts appear in the best possible way on each social network to encourage more people to come and visit your site.

Pre-promote content. Reach out to influencers and get their opinion and/or a quote on a piece of content before you publish it and then mention them in the post once it’s published. The more involved they are, the more they’ll be willing to promote the content once it goes live!

Create a promotional video for the content. Lumen5 is a great tool for turning your blog posts into videos. It will take you a couple of minutes to create a short and shareable video from any link. Lumen5 leverages AI to match the content of your article with related images enabling you to create a slideshow type of video with text overlays. The product is currently free to use!

Re-share content regularly. Unless you share your content regularly, the majority of your audience on social media won’t see it. Create a social media promotion schedule with an optimal frequency of posting for each of your accounts including your Twitter, Facebook, Google+, and LinkedIn profiles. We use Agorapulse to make this process easier.

Convert More Email Subscribers

Use a good tool to build subscribers. Email is 40 times more effective than Facebook and Twitter combined when it comes to driving targeted traffic and acquiring new customers. This is quite a convincing statistic that should inspire you to focus more on building and monetizing your email list!

OptinMonster is a great tool for building email subscribers and it will provide you with everything you need.

Here’s an example of one of the more advanced features.

You can personalize the optin for individual user on the site. For example, if a user has already submitted their name, you can show them a popup that mentions their name:

You can also personalize the optin based on the products they previously shown interest in.

This tool is very flexible so you can use it to create different optins for various pages on your website to make them more relevant to the users.

Create a side project to generate optins. A side project is a useful (and typically simple) website or a tool that you can create to attract an audience, build awareness, and grow email subscribers.

A good example is Hubspot’s persona tool for generating a buyer persona. If you offer a free tool that is really helpful to your target customers and heavily promote it, people will not only sign up to use it, but also talk about it, share it, and write about it. All this will lead to more email subscribers!


There’s a lot more to content marketing than being creative and producing amazing content. If you want to get consistently good return on your content marketing, you need to focus on optimizing your results. This often means getting technical and using at least some of the tools and tactics we talked about in this article.

Have any additional technical tips or tools for optimizing content marketing results? Do share in the comments bellow!

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