Monday, February 19News That Matters

Tag: Marketing

Mind Mapping for Marketing, useful or not?

Mind Mapping for Marketing, useful or not?

Social Media
If you’re like me your head is spinning with ideas all the time. But I need to get these ideas out of my head and put some structure to them. Marketing is also very much about process. This is where mind mapping comes in. You map out your ideas and processes. In this article, we take a look at a cool tool called MindManager to show you how you can use mind-mapping techniques to help progress and organize your marketing campaigns. But first let’s look at how MindManager works.   How does MindManager work? The best way of explaining MindManager is through defining a process. We have a monthly subscription training program called RazorBlazers.  In this example, we show how we built a mind-map when we were working out details of our program. A similar approach can be used for any type of
4 Office 365 Marketing Features You May Have Missed

4 Office 365 Marketing Features You May Have Missed

Business
[Interesting] When you sit down at your desk with your morning coffee, you likely use a computer running Microsoft Office. Microsoft reports 1.2 billion Office users, with 120 million business subscribers now using the cloud-based Microsoft Office 365. You may be an expert at using popular applications such as Word, Excel, or PowerPoint every day. But did you know […] The post 4 Office 365 Marketing Features You May Have Missed appeared first on DIYMarketers.
How to Build Your Social Marketing Personas

How to Build Your Social Marketing Personas

Social Media
833468Senior Social Strategy Consultant Brooke Andersen and I recently appeared on a webinar about targeting your audience effectively on Instagram. A huge portion of the webinar focused on setting a strong foundation by building out social marketing personas for your brand. If you missed it, here’s the step-by-step process—along with the webinar recording at the bottom. Step 1: Don’t Reinvent the Wheel Start with your larger marketing personas. There’s no need to reinvent the wheel. Begin this process by identifying and learning about the personas (customer types) which your whole marketing team goes after today. Don’t have marketing personas? Skip to step 2 below. Step 2: Start Listening Using a Listening solution is the quickest and easiest way to both identif
30+ Most Important Things to Know about Video Marketing in 2018

30+ Most Important Things to Know about Video Marketing in 2018

Business
[Interesting] The popularity of demand for video content keeps rising every day. In 2017, more than 87% online marketers said they use video in their campaigns in one way or another. Considering how everyone is watching video content, it’s almost guaranteed that video marketing will remain relevant for the foreseeable future. Based on what happened last […] The post 30+ Most Important Things to Know about Video Marketing in 2018 appeared first on DIYMarketers.
9 Instagram Marketing Tools You Could Use Every Day

9 Instagram Marketing Tools You Could Use Every Day

Social Media
Everyone loves a good visual. A beautiful sunset, a close-up of a blossoming flower or even a snap of your friend’s sushi–there’s something instantly shareable about a great image. In 2017 the channel reported 800 million users. This is a level of popularity achieved thanks to Instagram Stories, view-and-buy photos and more video. As always the key to success with any marketing strategy is a combination of a great plan and a few helpful resources. By choosing the right Instagram marketing tools from a list of ever-expanding options, you can make sure that your pictures appear in front of your customers at the ideal time, improving long-term loyalty. So, which Instagram tools should you consider using? Here’s our nine Instagram marketing tools you could use every...
EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

Business
EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service written by John Jantsch read more at Duct Tape Marketing Enjoy today’s guest post from David Mihm. Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. Although many of my colleagues in the SEO world were surprised when I transitioned into the adjacent world of email marketing a year ago and launched Tidings, I hope you’ll understand why after reading this column. For a variety of reasons, some of which I’ll detail at the end of this post, I see SEO as an increasingly difficult proposition for both small business owners and agencies serving them. Meanwhile, small business owners consistently rate email marketing a
How to earn trust with your content marketing

How to earn trust with your content marketing

Business
How reliable do your prospective clients think you are? If you use social networks for business, can they rely on you to show up regularly with your ideas? If you publish a newsletter, can they rely on you to get each edition out on time? If you publish a podcast or have a YouTube channel, can they rely on you to publish on schedule? If you are a blogger, can they rely on you to publish useful posts on a regular basis? Here’s the thing: By observing your activities, such as those above, prospective clients can build a picture of you. A picture that shows how committed you are to delivering on time. A picture of your reliability. Your content marketing is a trust-building asset By turning up regularly, you will start to earn the trust of your marketplace. They get to see, for thems
Adikteev raises $12 million for its mobile marketing platform

Adikteev raises $12 million for its mobile marketing platform

Breaking News
 French startup Adikteev raised a $12 million funding round led by Ring Capital and BNP Paribas Développement, with existing investors ISAI, Ventech and Laurent Asscher also participating. It’s also worth noting that it represents Ring Capital’s first investment after raising its initial $170 million fund. Adikteev is an adtech startup that previously acquired Motion Lead, a… Read More
How Brands Use Hashtag Marketing to Increase Brand Awareness

How Brands Use Hashtag Marketing to Increase Brand Awareness

Social Media
Did you know that using more than two hashtags in a tweet can negatively affect your engagement? But on Instagram, you can use up to 10 hashtags before you see a dip in engagement. Small details like that can mean all the difference in building brand awareness on social. To get the most out of your hashtag marketing, you’ll need to define your goals. Will you be using hashtags to discover content or to contribute to a conversation? You can certainly do both in different campaigns, but having a more narrow goal will help you pinpoint the best content and hashtag use. Brands use hashtags in their marketing in a variety of ways. This article will provide you with a few real-life examples of how some popular companies used hashtags to increase their brand awareness. At the end, we&rsquo...