Social media gives us the ability to connect brands directly to their customers. Social platforms like Facebook are great channels through which you can interact with your audience, and tailor content to meet their current needs or interests. But to make sure all this interaction and social engagement is worth it, you need to drill down to what details really produce the results you’re seeking and continually optimize for those. This is why reviewing Facebook Audience Insights and the vast amount of user data the social network offers is so important. So, to help you on your dive down into the social data abyss, here’s how to use Facebook Audience Insights to improve your targeting. The Power of Social Media Data The more you know about your users, the better you can target th...
“Let us have the luxury of silence,” Jane Austen, “Mansfield Park” With constantly beeping phones, demands from offspring, the rhythmic ping of notifications and constant hum of home technology, it can sometimes feel like we are being constantly attacked by the gnat-like pecking of noise. Our lives are faster and fuller than ever before and, […] The post Andalusian insights: the luxury of silence appeared first on A Luxury Travel Blog.
Nick Halstead’s new startup, InfoSum, is launching its first product today — moving one step closer to his founding vision of a data platform that can help businesses and organizations unlock insights from big data silos without compromising user privacy, data security or data protection law. So a pretty high bar then. If the underlying tech lives up to the promises being made for… Read More
Julia of The Truly Loving Company has been running a sustainable social enterprise for more than a decade now. She prioritises quality in her products because otherwise, people will only care enough to try it once. It’s okay to charge more for a good product. You don’t always have to make things cheap. Knowing when to splurge and when to hold back with cash is important too. “I believe today’s Gen Ys and millennials are much smarter than baby boomers like me,” said Julia Chong, co-founder of The Truly Loving Company (TLC) about today’s social entrepreneurship climate. “It took me 30 years to complete my corporate career and financial commitments, before I decided that I wanted to spend the next 50% of my life in starting up a social enterpris
StatusToday, a London startup that is building out AI tech that it claims can help companies better understand their employees and in turn improve productivity, is disclosing $3.91 million in seed investment. The round is led by LocalGlobe, with participation from Notion Capital and Firstminute capital. Read More
Every industry has different priorities on social media. For personal care brands, community building is crucial. The interactive nature of social media serves this need better than conventional media. However, personal care brands need a solid social media strategy to achieve this goal. In this article, we evaluate how successful top personal care brands in North America were in this regard. The brands analyzed here include Always, Angel Soft, Charmin, Cottonelle, Dial, Dollar Shave Club, Gillette, Harry’s, Huggies, Kleenex, Kotex, Method, Softsoap and The Honest Company. Time period: 1st January – 31st May 2017 Facebook Even with the newer networks like Snapchat and Instagram gaining popularity, Facebook is still crucial for brands. Find out how well these personal care brands engaged th
VerticalResponse is dedicated to developing tools that enable our users to create and send higher-performing email campaigns. From our updated email editor to the more recent Test Kit release, it’s our mission to help business owners reach their email campaign goals, and ultimately their larger business goals. With that in mind, we’re excited to announce the latest addition to our product lineup: Surveys. Now you can use VerticalResponse to engage your customers and get the feedback you need to improve your company. Why use Surveys? To achieve long-term success, a business must consistently meet its customers’ needs. But before you can meet those needs, you have to identify them. What better way to learn what your customers care about and what they’d like to see from your company than by a
Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More than 300 million people are sharing stories on Instagram and WhatsApp separately every day, and 70 million people were posting daily to Messenger Day just six months after its launch10TechCrunch, 2017a; TechCrunch, 2017b. Due to its popularity, many businesses are now posting stories regularly, too. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends. Together with our State of Social 2018 report, we put together a comprehensive social media trends report. In this report, youR...