Tag Archives: Days

Former state Senator Jeremy Ring talks about the first days of Yahoo

 In this episode of Technotopia I talk to Jeremy Ring, a former Florida state senator and author of We Were Yahoo!, a meditation on his career as one of the first employees at Yahoo. Ring has a lot to say about the search giant – including plenty of complaints about how things were run over the years – and some insights into technology and modern politics. His book is available now… Read More

Neymar shows off ankle injuries just days before Real Madrid vs PSG

Real Madrid vs PSG on Valentine’s Day

There will be plenty of males (and some females for sure as well!) checking their phones for live score updates on Valentine’s Day.

That is because one of the stand out Champions League matches takes place on Wednesday evening.

Real Madrid play PSG on Wednesday night in the Bernabeu for the first leg of one of the most important ties in the first knockout rounds.

Real Madrid have won the tournament in successive seasons. And, PSG have spent big to win that trophy from the Spanish giants.

Besides Manchester City and Barcelona, Real Madrid and PSG were favourites to win the tournament so this is an enormous tie from whatever angle you look at it.

Bale and Zidane

MADRID, SPAIN – SEPTEMBER 13: Gareth Bale of Real Madrid and Zinedine Zidane, Manager of Real Madrid embrace after he is subbed during the UEFA Champions League group H match between Real Madrid and APOEL Nikosia at Estadio Santiago Bernabeu on September 13, 2017 in Madrid, Spain. (Photo by Denis Doyle/Getty Images)

Real Madrid rest Bale for PSG & blitz Real Sociedad

Both Real Madrid and PSG played their league games on Saturday, as they prepared for the big Champions League game.

Real Madrid took another step to securing a top four spot in La Liga by crushing Real Sociedad in the first half.

Goals from Lucas Vazquez, Cristiano Ronaldo (2) and Toni Kroos put Real Madrid in control of both the game and their hopes of a top four finish.

Gareth Bale was left on the bench for Real Madrid who are clearly wrapping the Welsh Express in cotton wool ahead of the match against PSG.

MUNICH, GERMANY – DECEMBER 05: Neymar of PSG Paris runs with the ball during the UEFA Champions League group B match between Bayern Muenchen and Paris Saint-Germain at Allianz Arena on December 5, 2017 in Munich, Germany. (Photo by Alexander Hassenstein/Bongarts/Getty Images)

Neymar & PSG prepare for Real Madrid

PSG took another stride to the Ligue 1 title with a 1-0 win at Toulouse.

The only goal of the game came from Neymar, who scored on 68. Angel Di Maria bagged the assist.

PSG rested the likes of Edinson Cavani and Thiago Silva completely and Marco Verratti (who came off with 30 minutes to go).

Neymar played the whole game, which was something of a surprise considering how he hasn’t always played in tough PSG away matches this season.

Neymar reveals ankle injuries after Toulouse win

If you follow Neymar on Instagram, and nearly 90 million people do, you will know that Neymar often posts a message before every game.

And, then after matches, the Brazilian superstar hits Instagram Stories.

After Toulouse it was no different, and Neymar posted a picture of his ankle injuries following the Ligue 1 win.

The picture came with a “No pain, no gain” message from Neymar which suggests he should be fit to face the might of Real Madrid…

Was it a cheeky dig at the Toulouse defenders for kicking him too much?

Neymar reveals ankle injuries on Instagram Stories

Neymar reveals ankle injuries on Instagram Stories

Neymar reveals ankle injuries on Instagram Stories

Related: Bad for Real Madrid: PSG boosted by Champions League ban.

Classless: Neymar pretended to be a good guy vs Rennes.

Kim Cattrall Tells SJP ‘You Are Not My Friend’ 4 Days After Thanking Costars Following Brother’s Death

On Saturday, Kim Cattrall — who is grieving the recent death of her brother, Chrissent a message to her former Sex and the City costar Sarah Jessica Parker, telling her “You are not my friend” and “I don’t need your love and support at this tragic time.”

Cattrall confirmed on Sunday that her 55-year-old brother Chris had been found dead — just hours after asking fans to help find him after he went missing in Canada.

After learning of the tragedy, Parker had reached out to her privately and had written a supportive comment on social media: “Dearest Kim, my love and condolences to you and yours and Godspeed to your beloved brother. Xx.”

It initially appeared Cattrall was receptive to Parker’s messages of condolences, thanking her and other SATC colleagues for “the outpouring of support for myself and my family” on Twitter Tuesday.

https://platform.twitter.com/widgets.js

Cattrall began criticizing her former SATC costars last year after Parker revealed that plans for a third SATC movie had been scrapped. Sources said that Cattrall’s demands had derailed the project; Cattrall denied this, saying she never agreed to do the film. In October she told Piers Morgan that she’s “never been friends” with her SATC costars.

Parker has not responded to Cattrall’s Saturday Instagram post, but she did address Cattrall’s previous remarks to PEOPLE last week during an interview for an upcoming story about her HBO show Divorce, her new Gap Kids line and other projects.

“I never responded to the conversation that Kim had with Piers Morgan, where she said things that were really hurtful about me,” Parker tells PEOPLE. “I don’t want to answer it, that’s not how I feel about her. I think of her as part of this experience and it was amazing. We had a connection with the audience, and we had a connection with this city and with this crew and we got to tell these crazy stories with each other. And I don’t want to mess with that.”

Parker says that after Cattrall’s brother went missing earlier this month, “I rang and I didn’t get her and I texted her. And then when I learned he passed I reached out. I can’t imagine what it’s like for her right now.”

How Effective is Twitter Promote Mode? We Tested It for 30 Days.

“@buffer, you’re invited to our beta program”

Late last October, we received an email from Twitter with the above subject line. We were lucky to be the few selected for Twitter’s new automated ads beta program, Promote Mode.

The idea is simple:

For $99 a month automatically promote your Tweets and profile to expand your audience and attract new followers.

At Buffer, we are always excited to experiment with new things, especially around social media marketing. So we jumped right in! We paid $99 upfront and tested the Promote Mode for 30 days.

In this post, you’ll learn about how Twitter Promote Mode works, and we’ll share our results from the 30-day experiment.

30 Days of Twitter Promote Mode: Our Results, Analysis, and Decision

What is Twitter Promote Mode?

The official name for Twitter’s automated ads program is Twitter Promote Mode. Here’s how it works:

For a flat monthly fee of $99, Twitter will automatically promote your tweets according to your preferred targeting (interests or locations).

This program is great for people who want to promote their brand or products on Twitter and want to save time and hassle from running Twitter ads manually.

According to Twitter,accounts with up to 2,000 followers will see the most value“, and Twitter is working on higher price plans for accounts with larger following.

Here are more details on how the Twitter Promote Mode works, according to Twitter2Twitter, 2017:

  • All you have to do is tweet as per usual.
  • Each day, Twitter will select up to your first 10 tweets that meet its quality requirement and promote them to your selected audience.
  • Retweets, Quote Tweets, or replies will not be promoted.
  • The ad creation is automated. You don’t have to create the ads yourself but you don’t get to choose the tweets to promote, too.
  • You can still run Twitter ad campaigns alongside your Promote Mode subscription.
  • On average, accounts will reach 30,000 additional people and gain 30 followers each month. (But performance may vary.)

How to set it up

It’s super easy to set up the Twitter Promote Mode; it takes only four quick steps. If you want to follow along, you might be able to find the “Promote Mode” option when you click on your profile image on twitter.com.

Navigate to Twitter Promote Mode

Otherwise, you can try this direct link: https://ads.twitter.com/subscriptions/mobile/intro

1. Select your country and timezone

Twitter Promote Mode step 1

The Twitter Promote Mode is currently only available in the U.S., the U.K., and Japan. As I was able to subscribe to the program from Singapore, it’s likely that the program is available outside of the three countries stated.

But you will have to pay in one of the three countries’ currency and have to pay any applicable taxes of your selected country. Also, Twitter will only promote your tweets to people in either of these three countries.

Note that you will not be able to change your country and time zone once you start the subscription.

2. Pick your targeting

Twitter Promote Mode step 2

You can have your tweets promoted to either people who like certain categories, such as “Pets” or “Travel” (i.e. “Interests”), or people in specific locations (i.e. “Locations”).

3. Refine your target audience

Twitter Promote Mode step 3

Then, you can choose up to five interests or five areas in your selected country, depending on your selected targeting option in the previous step.

4. Enter your credit card details

Twitter Promote Mode step 4

Finally, once you’ve checked your settings and checked the agreement at the bottom of the page, click on “Proceed”. You will be prompted to enter your credit card details. Twitter will review your account before it starts your subscription.

When Twitter approves your subscription, you can sit back, tweet (or Buffer your tweets), and enjoy automated promotion of your tweets.

Checking your results

The easiest way to see your results is through the Twitter mobile app. Tap on your profile photo, and then tap on “Promote Mode”2The GIF is taken from Twitter.. These are the data you can see on your dashboard:

  • A progress bar for the 30-day period
  • The number of people your promoted tweets have reached
  • The number of followers you’ve gained through the promoted tweets
  • The number of visits to your Twitter profile from the promoted tweets
  • The number of tweets promoted

Twitter Promote Mode dashboard

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Our Twitter Promote Mode experiment

Our results

Over the 30-day period, I took a screenshot of our results almost every day to track our progress. At the end of each week, I would record the results up to that point. Here’s how the tracking document looks like:

Twitter Promote Mode tracking

At the end of the 30 days, here are our results from the Twitter Promote Mode:

  • 28,686 people reached
  • 34 followers gained
  • 230,092 profile visits
  • 170 tweets promoted

Twitter Promote Mode results

Additional data points

Besides looking at our data, I thought it might be helpful to also look at the results of others who have tested Twitter’s Promote Mode.

During Twitter’s three-month pilot program, Bruce D. Sanders “gained over 30 new followers and reached over 30,000 additional people each month”3Twitter, 2017.

Matt Navarra, Director of Social Media for The Next Web, achieved similar results — 26 new followers gained and about 36,000 additional people reached. (For context, Matt Navarra mentioned that he usually gain about 600 to 1,000 followers organically every month.)

Rhys Gregory, Digital Director at Effective Communication, did a quick video review of the Twitter Promote Mode and shared his results — 43 new followers gained and about 36,000 additional people reached.

Rhys Gregory Twitter Promote Mode results

Evan Kirstel, a social media consultant,‏ tweeted his results halfway through a month of the Twitter Promote Mode. Assuming the results would double by the end of the month, he would have gained 24 new followers and reached about 50,000 additional people.

The performance of the Twitter Promote Mode seems to be fairly consistent and in line with what Twitter promises — “On average, accounts will reach 30,000 additional people and add 30 followers each month.”4Twitter, 2017

The decision

Near the end of the 30 days, we decided that we would not renew our subscription. (When you cancel the subscription, the promotion would continue to run until the end of the 30-day period, unless you pause it.)

We based our decision on three main factors.

1. Performance

Besides looking at the results in isolation, we compared them with our Facebook ads performance. The Twitter automated ads performed slightly better than our recent Facebook engagement ads in terms of the reach per dollar spent.

Twitter Promote Mode vs Facebook ads

But it might be helpful to note that the automated Twitter ads are not scalable. We cannot spend more money to get more results, unlike Facebook ads. So based on our results, we can expect to reach about 29,000 additional people every 30 days for $99.

If we were to look at the follower growth only, we can also see that each new follower from the automated ads cost us about $3, which is pretty expensive. (This is a rough calculation as the ad money paid is used for both promoting our tweets and gaining followers.)

2. Limitations

The Twitter Promote Mode also has several limitations.

Limited targeting options: Firstly, we can only choose either interest targeting or location targeting (and not both). I feel that this makes the audience a little too broad for the ads to be effective.

Secondly, only two of the interest options, “Business” and “Technology and computing”, make sense for us. Furthermore, they aren’t exactly our audience’s interests — marketing and social media. So the people that we’ve reached might not have been our actual target audience. A case in point: despite reaching more than 28,000 additional people, only 34 followed us.

 Twitter Promote Mode targeting

Unable to select which tweet to promote: I believe this is meant to be an advantage of the program, where the promotions are on auto-pilot. However, as we tweet very often, it’d be great if we could select the tweets for promotion. For example, it might not be useful for us to promote a #bufferchat question.

3. Ease

Finally, the automated nature of the program provides a great ease for individuals and small business owners who might not have the time to manually create ads. We can just set and forget…

… only to a certain extent.

It could be possible for the program to promote an inappropriate tweet, such as tweets about Buffer’s downtime or our condolences for world tragedies. During these times, we’ll have to manually pause the promotion. (Yes, you can pause the promotion anytime but that won’t pause your subscription.)

That said, this situation is quite unique to us. If all of your tweets are suitable for promotion, you won’t face this challenge.

 

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Will you try it?

Overall, we believe that the Twitter Promote Mode could be more valuable to accounts with a small following (up to 2,000 as suggested by Twitter). We’d also be keen to check out the additional plans Twitter rolls out for Promote Mode and whether some might be better suited for those who already have a reasonably large following.

A good rule-of-thumb to decide if this is suitable for you might be to compare your organic Twitter performance with the average Twitter Promote Mode performance of 30 new followers and 30,000 additional reach. Here are a few more things to consider

  • Are these gains worth $99 (or more) to you?
  • Can you achieve better results with the traditional Twitter ads, assuming you have the time to manually create them?
  • Can you invest the money in other social media advertising options and get better results?

If you would like to read more about the program before you try it, you can check out Twitter’s help page.

Now that you have read our analysis, do you think you’ll give it a try?

Image credit: Unsplash

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