Tag Archives: data

Pulse Q&A wants to transform the way we gather data from CIOs

 Lots of companies need to understand what CIOs are thinking, but it’s hard to get a group of busy people to give meaningful answers about the products they use or their budget priorities in public forums for obvious reasons. Pulse Q&A is a new company in the Y Combinator Winter 2018 class that wants to change how we gather and share this valuable information. “Imagine you had… Read More

KWSP: No Compromise To Data Integrity Or Members Savings

Earlier today, footage of the Kumpulan Wang Simpanan Pekerja (KWSP) building in Petaling Jaya on fire surfaced amongst Malaysian netizens, with many sharing images and videos on various social media channels.

And at around 1.25pm, KWSP’s Corporate Affairs Department released a statement on their Facebook page confirming the incident and announced the closure the PJ branch until further notice.

They also announced that their Crisis Response Team was working closely with the Malaysian Fire and Rescue Department to contain the blaze and ensure that no further damage was done to surrounding areas.

“As safety of customers and staff is our prime concern, total evacuation of the building has been taken, and office and counter services are closed until further notice,” said the statement.

Members of the public have also been speculating about whether their savings held by KWSP are safe, or about their data.

Comments on Facebook from netizens.

This attitude was also called out by another netizen.

Something to think about.

However, the KWSP post also assured members that data integrity was maintained and that member savings were not compromised as a result of the fire.

“We will continue to monitor the situation as it develops and will provide an update once the branch is back in operations.”

It is currently unknown how many were injured or if there were any resulting fatalities caused by the fire, but we will include any relevant updates here once they are released.

Members and employers who wish to perform any transactions with the KWSP are advised to contact or visit the nearest KWSP branch. Alternatively, members may call the KWSP Contact Management Centre at 03-8922 6000 or forward their enquiries through the myEPF website.

Feature Image Credit: Wanie Nanta Kumar on Facebook

The post KWSP: No Compromise To Data Integrity Or Members Savings appeared first on Vulcan Post.

Yet Another Virtual Telco Launches, Offering Unlimited Data At Only $19 For The First Month

Zero1 is the latest, and the third virtual mobile telco in Singapore, following Circles.Life and Zero Mobile.

From today onwards, the first 3,000 customers can pre-register for their unlimited data plan that will be launched in March.

The plan costs $19 for the first month only, after which the plan costs $29.99 a month. It also comes with 200 minutes of free outgoing calls and 200 free outgoing SMS.

According to The Straits Times, Zero1’s regular-priced plan is only “one-third the current market price”.

It also referenced Singtel’s Data X Infinity plan which costs $108.80 a month at least, Starhub’s weekend unlimited data plan that starts from $24 a month, and M1’s mySIM3 98 that costs $98 a month.

3GB At Max Speed, Unlimited Data At “Managed Speed”

The Zero1 plan promises 3GB worth of data at the fastest speed, which supports downloading and streaming.

Stuart Tan, CEO of Zero1 explained that they have to manage the “surfing speed of heavy users” such that it won’t affect other users on the network.

This is a requirement for them to maintain the low price point.

He also said that once the 3GB data cap has been reached, the network will optimise and manage the internet speed when using apps like YouTube, Facebook, or WhatsApp calls.

The plan also includes free caller ID.

Registration and SIM fees, which cost $10.70 and $21.40 respectively, will be waived off during launch promotion period.

Zero1 users don’t need to commit to a year-long binding contract, either.

Its minimum contract period is just one month and subscribers can terminate anytime 30 days in advance.

The Virtual Communication

Virtual telcos do not require physical networks to provide telecommunication services to consumers.

Zero1 leases their network from Singtel, like Zero Mobile, while Circles.Life partners with M1.

They were reported to have “raised a few million dollars from private investors” like Zone Telecom.

The company plans to provide free voice roaming service through the Zero1 app which is scheduled to be released in June. Other plans include releasing tiered data plans and a streaming service for music and live concerts on other platforms.

Subscribers can use the app to call and receive calls from any Singapore number at no cost while overseas.

This is possible with a call-forwarding technology that Mr Tan made and patented last year which is fixed in a device called Qongle.

Qongle has been integrated into Zero1’s backend systems so data roaming charges will apply, but rates will be released later.

With another telco in the market, which one will you choose?

To find out more about Zero1 or sign up for this plan, check out their website here.

Featured Image Credit: Screengrab from Zero1’s website

The post Yet Another Virtual Telco Launches, Offering Unlimited Data At Only $19 For The First Month appeared first on Vulcan Post.

The special data device SpaceX’s Falcon Heavy sent to orbit is just the start

 A so-called ‘Starman,’ which is a life-size mannequin wearing a production version of the SpaceX crew spacesuit; a miniature car created by Hot Wheels to commemorate the Roadster and its primary passenger; and something called an Arch (pronounced “Ark”), which is not so easy to summarily describe.
The Arch on board is a data crystal (sort of like a Jedi Holocron if… Read More

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

What’s in store for the social media industry in 2018?

The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes.

To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing.

Ready to jump in?

A handy guide to navigating what’s coming up next in the social media world.

Contents:

3 Key social media takeaways to guide your marketing in 2018

1. There are huge opportunities in the messaging space (only 20 percent of marketers have used messaging apps for marketing)

Messaging platforms have grown at an incredible rate over the last couple of years. And there are now more people using the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn)36Business Insider, 2017.

Despite this incredible growth, our State of Social 2018 survey found that just 20 percent of businesses have invested in marketing through messenger platforms:

After seeing such high user growth for the past few years, companies like Facebook will begin to focus on how they can monetize chat apps which will open up new advertising opportunities for marketers.

Right now, marketers still appear to be investing more time and resources into social media platforms like Facebook and Twitter, but as organic reach continues to decline (more on this below), we’ll see a greater number of marketers experiment with messaging apps as a way to connect with their audience.

2. Companies that invest in social media ads are more than twice as likely to say social media marketing is “very effective” for their business

When we asked respondents how effective social media marketing has been for their business 45 percent said “somewhat effective” and a further 29 percent believed that social media marketing had been “very effective”.

However, when we split these results based on whether or not the respondents had invested in ads, we found that businesses that have invested in social media ads are more than twice as likely to report that social media marketing is “very effective”.

Whereas businesses that have not invested in ads are more than twice as likely to report that the effectiveness of social media marketing for their business is “uncertain” or “very ineffective”.

3. Engagement is the #1 way to measure ROI from social media advertising

When we asked respondents how they measure the ROI of their social media advertising campaigns, 42 percent said engagement, followed by leads (17 percent) and sales (15 percent):

When we broke down the data by business size, engagement was still the #1 way both small and large businesses measure ROI from social media advertising:

This appears to be the continuation of a trend we noted in 2017, where social media is becoming more about engagement than driving traffic or making direct sales.

State of Social 2018: The full report

About the State of Social Media survey and data

For this report, we surveyed over 1,700 marketers (1,796 to be precise) from businesses of all sizes. You can view a more detailed breakdown on the data at the bottom of this post.

How marketers are using social media platforms: 7 insights you need to know

1. Facebook is still the leading platform for marketers (96 percent of businesses use Facebook)

Facebook is the leading platform for marketers with 96 percent saying their business is actively using it. Twitter was close behind with 89 percent of respondents saying they use the platform for their business.

2. Facebook organic reach continues to decline (only 21 percent of respondents haven’t noticed a decline in the past 12 months)

Facebook is constantly tweaking its News Feed algorithm and it appears that organic reach has once again declined over the past 12 months with just 21 percent of people “disagreeing” or “strongly disagreeing” with the below statement:

3. Video is a top priority for 2018 (85 percent of businesses would like to create more video content)

Video has been booming across social channels for the past couple of years and 85 percent of businesses are keen to create more video in 2018:

When we asked what’s currently holding businesses back from creating more video content lack of time and budget were the two main blockers:

4. Facebook is dominating the paid advertising space (94 percent of marketers have used Facebook Ads)

Facebook is the most popular platform for paid ads (94 percent), followed by Instagram (44 percent), with LinkedIn and Twitter tied in third place (26 percent):

Looking ahead, 67 percent of businesses are looking to increase their social media advertising budget in 2018:

5. Images are the most shared type of content (95 percent of businesses post images to social channels)

Ninty-five percent of respondents said their business posts images, with links (85 percent) being the second most shared content type:

6. The rise of stories (68 percent of marketers are planning on creating more stories in 2018)

Last year, only 29 percent of State of Social respondents had created stories on Instagram or Snapchat. This year 42 percent have created stories on Instagram (just 11 percent had created stories on Snapchat):

Further to this, 68 percent of respondents plan to create more stories content in 2018:

7. Live video hasn’t yet caught on (only 31 percent of marketers have broadcast live video)

In our last State of Social report, 26 percent of marketers said they had created live video content. In 2017, 31 percent of marketers said they had broadcast live content—just a 5 percent increase:

For those who have created live video, Facebook was the number one platform of choice, ahead of Instagram and Periscope (Twitter):

Live video could still present a huge opportunity in 2018, though. Facebook’s Head of News Feed, Adam Mosseri, recently revealed that live videos on average get six times as many interactions as regular videos. This could be especially valuable for Page owners as Facebook is making changes to their News Feed algorithm to give people more opportunities to interact with the people they care about.

Check out the full State of Social 2018 report below

The data: Who took part in the survey?


For this report, we surveyed over 1,700 marketers from businesses of all sizes. The majority of respondents work at companies who focus on both B2B and B2C customers (43 percent), while 33 percent work at purely B2B companies and 25 percent at B2C companies. 49 percent of our respondents work at businesses with 1-10 employees. At the other end of the scale, 7 percent of respondents work at companies with over 200 employees.

Company size

Just under half (49 percent) of the people who took our survey work at companies with fewer than 10 full-time staff. A further 21 percent work at companies with between 11-50 full-time team members. Here’s the full breakdown:

  • 49 percent: Fewer than 10 people
  • 13 percent: 11-25 people
  • 8 percent: 26-50 people
  • 8 percent: 1,001+ people
  • 7 percent: 51-100 people
  • 6 percent: 101-200 people
  • 5 percent: 201-500 people
  • 4 percent: 501-1,000 people

Marketing team size

The majority of respondents in our survey work closely with a small number of colleagues in their marketing teams or act as the sole marketer at their company:

  • 41 percent of respondents were the only marketer at their company
  • 38 percent of people worked in marketing teams of between 2-5 colleagues
  • 11 percent of people work in marketing teams larger than 11 people
  • 9 percent of people work in marketing teams of between 6-10

Industry breakdown

Twenty-three percent of those who took the survey work at organizations in the marketing, PR, and advertising space. Other industries include: Media and Publishing (11 percent); Non-Profit (10 percent); Education (8 percent);  Consumer Products (8 percent); IT & Services (6 percent);  Software (5 percent); E-commerce (3 percent); Medical & Healthcare (3 percent); Financial (3 percent); Travel & Tourism (2 percent); Financial Services (2 percent); Government (2 percent); Law & Legal Services (1 percent); Other (15 percent).

⬆ Back to the top.

Over to you


Thanks so much for checking out our State of Social 2018 report. We hope you enjoyed the data and discovered some useful takeaways for your business.

P.S. We’ve made the data open and available to anyone in this Google Sheet (feel free to make a copy and interrogate in any way you’d like – we’d love to hear what you might find). You can also download a copy of all the State of Social 2018 charts here.

Feature image via Jaelynn Castillo.