Saturday, February 24News That Matters

Social Media

What Gymshark Teaches Social Marketers about Influencer Marketing

What Gymshark Teaches Social Marketers about Influencer Marketing

Social Media
25601340There’s no question about the rise of influencer marketing. In fact, according to our 2017 State of Social Marketing Report, over half of brands say that they either strongly agree or agree that influencers play a vital role in the success of social. There are, however, a lot of questions about what needs to be done to create a strong influencer marketing program. Here are three lessons that social marketers can take from Gymshark when it comes to working with influencers. 1. Authenticity Is Key Not every person is going to love every single part of your product. It’s important that you have influencers who will share it all—what they absolutely love and what they don’t agree with or were surprised by. You don’t want to be in a situation where your influencer talks up your produc
Why Your Instagram Landing Page Isn’t Converting

Why Your Instagram Landing Page Isn’t Converting

Social Media
If you’re on social media, chances are you’re on Instagram. And if you are on the internet’s premier image-based social network, you’re attempting to get customers from it. With Instagram Ads and organic posts, you’re trying to get them to a targeted landing page. There, they can hop into your marketing funnel by claiming your ebook, consultation or product—and make an impact on your bottom line. But that process isn’t as easy as it sounds. Sure, some eye-catching media, punchy copy and a well-tailored value proposition will get users clicking through from your ad to your Instagram landing page. However, generating a lead or a sale on that Instagram landing page is much harder. Optimizing the post-click experience takes specific expertise many bus...
4 Fresh Ways to Think About Targeting on Social

4 Fresh Ways to Think About Targeting on Social

Social Media
25601440On February 15th, we hosted our Data & Drinks event, starring a panel of social media experts from a wide variety of industries. In Seattle? Love Social? Join us today for #DataAndDrinks. https://t.co/F1M4eZNFO0 pic.twitter.com/HghgcXlnZQ — Simply Measured (@simplymeasured) February 15, 2018 The theme of the night was finding and engaging your audience on social. Our experts shared incredible insights. Meet the Experts The experts opened the night by explaining what their main focuses are. Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg, Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Erica Laxson, Social Media Manager at Micr
7 Ways to Engage Your Social Media Audience

7 Ways to Engage Your Social Media Audience

Social Media
25601440One of the most challenging parts of being a social media marketer is creating effective content that resonates with your audience each and every time. With 81% (and climbing) of small and medium businesses using social media for marketing, it’s hard to stand out and capture your audience’s attention enough to keep them coming back, especially when Facebook’s algorithm changes make it harder for branded content to be seen. 2018 Social Media Marketing Planning GuideDownload Here are seven ways to effectively use your social media platforms and craft content that engages your audience and gets them excited about following you. 1. Create Polls People love to share their opinion when they know somebody is listening. They’re also intrigued by ways to fill downtime while scrolling throug
How to Curate Content in 5 Simple Steps

How to Curate Content in 5 Simple Steps

Social Media
With increased competition and ever-changing algorithms that reward brands that get a ton of engagement, the ability to feed your audience with content is more important than ever. However, coming up with original content to share on social media on a consistent basis requires creativity, money and a good amount of time. And even then there’s no guarantee the content you create will actually resonate with your audience. In order to keep your audience engaged without spending all your resources on creating original photos and videos, it’s extremely helpful to learn how to curate content like a pro. We’ll show you how to curate content in five simple steps. Then we’ll go over an example of what the process would look like with a real business. By the end, you&rs...
How to Create a Business You Love

How to Create a Business You Love

Social Media
How do you create a business you love? It may seem tricky and unattainable but I’ve done it and so did my guest on a recent interview. Meet Marie Forleo, founder of B-School and host of the wildly popular show MarieTV. Named by Oprah as a thought leader for the next generation and one of… The post How to Create a Business You Love appeared first on Peg Fitzpatrick - social media educator and influencer.
Why Declining Reach on Social Media is Not a Bad Thing

Why Declining Reach on Social Media is Not a Bad Thing

Social Media
The old days were great. A few years ago sharing content on social media would drive loads of traffic to your website. But then social media channels got nosier and it became harder to get traffic. New channels appeared, the audiences became more fragmented, and staying active on all the channels got way more difficult. And then the dreaded happened… Publishers started to see dramatic drops in organic reach and engagements, especially on Facebook. Right now Facebook is getting all the attention for the decline in organic reach on the platform – some are even calling the latest changes to the news feed “Facebook Zero.”   But the truth is that this is happening (or will happen) on all major platforms, Instagram, Twitter, and LinkedIn included. They are all becoming paid marketing platf
Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)

Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)

Social Media
LinkedIn Groups do not have a great reputation. Many of them are filled with self-promotion and spam rather than valuable discussions and meaningful interactions. Hence, it can be easy to turn down the idea of creating a one for your business. “It wouldn’t work.” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group. Read on to find out more. Why LinkedIn Groups If you’re still wondering if Li...
How to Use Social Media Listening to Identify Likely Buyers

How to Use Social Media Listening to Identify Likely Buyers

Social Media
833468As social marketers, we’re always looking for new approaches to identify and reach likely buyers. Which social networks do our likely buyers use most? Which kind of messaging and CTA’s will resonate with them? What do they care about, and how does your brand’s offerings fit into that equation? Here’s how using a social media listening solution can help. If you want to learn more about this topic, as well as even more innovative approaches for finding and engaging your target audience on Facebook and Instagram, sign up for our upcoming webinar here.  1. Identify Where the Bulk of the Conversation Is Happening You can use listening to identify the social networks with the highest volume of conversation around topics relevant to your brand. Click through the gall
How to Do a Facebook Audit in 60 Minutes or Less

How to Do a Facebook Audit in 60 Minutes or Less

Social Media
There’s no better time than now for brands to rethink their Facebook presence. Between Facebook’s recent pledge to deemphasize promotional content and more brands coming into the fold, businesses need to be on their A-Game if they want to thrive on Facebook in the future. And until you conduct a Facebook audit, the future of your presence on the platform is little more than a question mark. Also, don’t forget to check out our other articles on auditing: How to Perform a Social Media Audit (Free Template Included) How to Do an Instagram Audit in 60 Minutes or Less The 20 Minute Twitter Audit The Speedy, 4-Step DIY Facebook Audit The idea of conducting a Facebook audit might seem daunting, but it doesn’t have to be like pulling teeth. In fact, you can conduct your ow...