Thursday, February 22News That Matters

Business

The Greater Common Good is the New Bottom Line

The Greater Common Good is the New Bottom Line

Business
Businesses have one job: making money. Making a profit is the thing they’re required by law to do. At the end of the day, if a process or product doesn’t benefit the financial bottom line, it needs to change. Until now. We’ve entered the consciousness economy, according to Jessica Joines, founder of a company by the same name. We’re more inclined to support local businesses, buy quality goods made with products that are good for us and the environment, or pay for a product where something is donated in return for our purchase. The products we use and wear have long been signifiers of how we project ourselves to those around us, and now we want to show we care about our community by how we spend our money. Not only are our Warby Parker glasses stylish, but they also signify we’re trying to
How to Remove Writers Block and Come Up with Awesome Content Ideas

How to Remove Writers Block and Come Up with Awesome Content Ideas

Business
How to Remove Writers Block and Come Up with Awesome Content Ideas written by John Jantsch read more at Duct Tape Marketing Seth Godin is often quoted as saying Content Marketing is the only marketing left. The real truth is this. Useful marketing is the only marketing people will tolerate and content marketing can be very, very useful. However, even when you have the time to produce the content, that doesn’t always mean your mind is right there with you. Anybody who produces content has fallen into a writer’s rut or mental block with the direction they want to take (ironically, I had that issue with this post). So, how do you overcome this? Below I’ve listed some advice on overcoming writer’s block as well as how to develop additional content ideas once you’v...
4 follow-up emails retailers should be sending

4 follow-up emails retailers should be sending

Business
As a retailer, your job isn’t done when the sale is complete. While it’s only natural to want to focus on attracting new customers, long-term success depends on customer retention. To attract repeat business, you have to view each new purchase as the beginning of your ongoing relationship with that customer. And because email is such a great relationship-building tool — providing you with a direct line to your audience — you should be using it to follow up with customers after a sale. If you want to create a strong rapport with your customers and keep them coming back to your business time and time again, here are four post-purchase emails you should be sending. 1. Thank you It may seem like a small gesture, but a simple “thank you” can have a significan...
How Your Slow Site Stifles Sales

How Your Slow Site Stifles Sales

Business
If you have ever been on the internet, you’ve probably been stuck on the closest earthly thing to purgatory: the loading page. Often the source of frustration and the recipient of abuse, the loading page is actually quite a helpful indicator of the extent to which your website is functioning to optimal standards. Don’t let your visitors get stuck at this modern traffic light, waiting for the green. Why is site speed important? Aside from the obvious point that staring at a blank screen is like screwing rusty nails into your eyeballs, there are a multitude of different reasons you should be paying attention to the speed of your site. Affecting web traffic We both know you’ve closed or navigated away from a page that just took way too long to respond. Or maybe you’ve spent more time t
6 Steps to Avoid Customer Feedback Failure

6 Steps to Avoid Customer Feedback Failure

Business
[Interesting] Instead of wasting yet more time writing online surveys that fail, why not spend some of it trying these tips? I’ll show you what you can do to make your online surveys more successful and push your response rate higher. In that way, you’ll be able to find out far more about your customers. Even […] The post 6 Steps to Avoid Customer Feedback Failure appeared first on DIYMarketers.
I’ve had enough!

I’ve had enough!

Business
We often find that great success is preceded by the words, “I’ve had enough!” It’s a battle cry. A battle cry for business owners who are tired of spinning their wheels. A battle cry for those who want something better. And it can lead to amazing breakthroughs. More progress in weeks than was previously seen in years. Of course, once you’ve decided that you’ve had enough, you need to take action. Intelligent action, to be precise. Otherwise your battle cry is just 3 empty words. If you find yourself today, feeling that you’ve truly had enough of a problem, use that emotion as fuel. Allow the power of your battle cry to motivate you. Then take action, today, on whatever business problem you’ve had enough of. Because today’s activity is ...
Top 8 Ways to Gather A Crowd At Your Pop-Up Store

Top 8 Ways to Gather A Crowd At Your Pop-Up Store

Business
A guest post from our friends at Fit Small Business Pop-up stores are temporary retail establishments that are designed to reach and engage customers through a creative experience. The cost of opening a pop-up shop is much less than that of a brick-and-mortar store, and it can be used to test a product idea, create buzz during a holiday, or simply generate more awareness of your brand. According to PopUp Republic, pop-up shops are now a $10 billion industry and growing. However, customers expect more than the average service or shopping experience from pop-up stores. If you want to participate in this trend and draw in a crowd for your pop-up, you’ll need a solid strategy. Here are 8 strategies to attract the largest possible crowd to your pop-up shop: 1. Choose the Right Time &a